Social Media Manager

MIAMI HOSPITALITY GROUP - LOST BOY & CO. - NOW HIRING

SOCIAL MEDIA MANAGER

Be the voice. Tell the story. Fill the seats.

Lost Boy Dry Goods • Tropezon • Brother's Keeper Bar • Fox's Lounge

Miami, FL | Full-Time | On-Site

The Opportunity

Lost Boy & Co. is looking for a fun and creative team member to drive and manage our social media accounts. If you live on Instagram, dream in Reels, obsess over captions, and think "content calendar" sounds like a fun career for you - keep reading.

What You'll Actually Do

Own the Feed

Manage and grow Instagram, TikTok, and Facebook across all four venues. Build a distinct voice for each while keeping the group cohesive.

Create & Shoot

Photograph, film, and edit content in-house. From perfectly lit flat lays to raw behind-the-bar Reels - you're the creative director on location.

Grow the Numbers

Track analytics, monitor trends, run paid social campaigns, and report on what's working. Gut feelings are great; data backs them up.

Build Community

Engage with followers, respond to DMs and comments, coordinate influencer partnerships, and help drive real reservations and foot traffic.

Your Day-to-Day Hit List

• Develop and execute monthly content calendars for all four venues
• Shoot and edit photo + video content on-site and coordinate with other photographers
• Write copy that sounds like a real human, not a press release
• Collaborate with our chefs and bar teams to hype new menus, specials & events
• Manage paid social budgets and optimize ad performance
• Identify and outreach to Miami-based micro-influencers and content creators
• Monitor comments, DMs, and brand mentions across all platforms - daily
• Stay ahead of platform algorithm changes and trending audio / formats
• Pull weekly analytics reports and present insights to ownership
• Coordinate with local press, event partners, and PR when needed

You Might Be Our Person If...

• You have 2-4 years of experience managing social media for hospitality, food & bev, lifestyle, or a brand you're genuinely proud of
• You can shoot on your phone and make it look intentional (iPhone or Android - we don't gatekeep)
• You understand the difference between Instagram aesthetics and TikTok energy - and you can do both
• You're fluent in Meta Business Suite, Later, or similar scheduling tools
• You've run paid social campaigns and understand CPM, CTR, and ROAS without Googling them
• You write captions people actually read - not just post and ghost
• You're comfortable working evenings and weekends (yes, that means being on-site during the fun parts)
• Miami food and nightlife culture isn't just your job - it's your actual scene
• Bonus: Basic video editing in CapCut, Premiere, or DaVinci Resolve
• Bonus: Bilingual English/Spanish - Miami is Miami, after all

The Vibe

"We're not a corporate machine. We're four restaurants and bars that genuinely care about the people who walk through our doors - and we want someone who tells that story. You'll have creative freedom, a seat at the table, and access to some of the best food and drinks in Miami. In return, we just ask that you show up, stay curious, and never post a blurry photo."

What's In It for You

• Competitive salary (we'll talk numbers - we're fair)
• Dining perks across all four venues
• Creative freedom and a real voice in brand direction
• Flexible schedule with PTO
• Content gear provided
• Room to grow as the group grows
• A tight-knit, passionate team that actually likes each other
• Miami-based and on-site - because great content requires being in the room