Digital Content Specialist

Digital Content Specialist

What's special about this role: As a Digital Content Specialist, you will support the strategy, development, deployment, and analysis of CRM campaigns. These communications are sent to various parties such as Independent Business Owners (IBOs), customers, or sometimes a combination of the two. It is your job to ensure this happens successfully and in a timely fashion. Day-to-day responsibilities include, but are not limited to, the following:

• Acting as the primary liaison between internal stakeholders, agencies, and the CRM production team.
• Identifying CRM deliverables and managing all aspects of the campaign including planning, timelines, risks, and resources.
• Submitting use cases and other supporting artifacts for review and approval.
• Scheduling creative downloads and updating content briefs.
• Managing creative routing, finalizing proof comments for agency edits, and providing final English HTML for the translation team.
• Conducting in-depth QA of emails in each language, for all ANA markets, including checking all links, artwork, videos, etc. for proper functionality and market availability.
• Providing insight and explanation to stakeholders on CRM platform capabilities.
• Tracking campaign progress (activities, milestones, deliverables) and the estimation/re-estimation of work as necessary.
• Sending final CRM creative to internal stakeholders for reference.
• On-call support for end-of-month email communications to the field.
• On-call support 24/7 to coordinate urgent communications per established protocols.
• Backup for the email coordinator.

Required qualifications:

• AA/AS, BA/BS Marketing or equivalent certification in Communications or a related field.
• Minimum 2 years' experience in Communications or a related field.
• Basic knowledge of CRM.
• Previous experience or familiarity with project management.
• Ability to resolve routine problems.
• Ability to perform tasks and support projects under close supervision.

Skills to be successful in the role:

• You should be someone who's passionate about marketing and providing a first-class user experience that can engage our customers and Independent Business Owners, drive revenue, and build brand loyalty.
• You must possess a strong understanding of communication and email marketing principles, triggered campaigns, and A/B testing to drive business results and optimize performance.
• Ability to collaborate with internal partners and external vendors to complete projects.
• Communicate effectively with colleagues, and internal and external clients.
• Experience with organizing, prioritizing, and managing competing demands and fluctuating workloads.
• Flexible approach and ability to work in an open environment under pressure and meet tight deadlines.
• Problem-solving and follow-through skills.
• Significant organizational and prioritization skills, and ability to work independently and as a team member.
• Professional level interpersonal and administration skills.
• Ability to work onsite.
• This role is "Not" eligible for sponsorship.