Senior Manager, Outbound Marketing Strategy & Operations - Performance Marketing (Click-Based Outbou

Senior Manager, Outbound Marketing Strategy & Operations - Performance Marketing (Click-Based Outbound) Hybrid As the Senior Manager of Performance Marketing (Click-Based Outbound), you will lead the strategy, optimization, and scaling of our direct response, high-growth paid acquisition channels, specifically Google Demand Gen, Yahoo Mail, and Discover Feed. You will directly manage an in-house team of performance marketing associates, overseeing day-to-day campaign operations, performance pacing, and well-managed processes across our click-based outbound portfolio. You are both a strategic architect and an operational leader, capable of building channel roadmaps, designing disciplined creative and landing page testing frameworks, and guiding your team to execute error-free, conversion-focused campaigns. Responsibilities Oversee our portfolio of outbound acquisition channels, specifically owning Google Demand Gen, Yahoo Mail, and the Discover Feed: Monitor performance and competitive trends to optimize active channels and drive growth: Manage the creative development and testing process to drive conversion-focused assets: Ensure all channels meet compliance, legal, and operational requirements: Collaborate with cross-functional partners to drive the overall acquisition strategy: Basic Qualifications Bachelor’s Degree or military experience. At least 7 years of experience in digital marketing, performance marketing, or paid acquisition. At least 3 years of experience managing paid media strategies and optimizing growth channels, with a specific focus on Google Demand Gen, Yahoo Mail, or paid email and display direct response networks. At least 3 years of experience directly leading, training, and developing a team of performance marketers. Preferred Qualifications 8+ years of experience in performance marketing, direct response acquisition, or display marketing managing large media budgets. 4+ years of experience directly leading and developing high-performing teams of performance marketing associates. Proven track record of designing testing frameworks, creative, landing page, audience, and successfully scaling paid acquisition channels into core business drivers. Deep understanding of performance marketing conversion frameworks, tracking infrastructure, and navigating cookie-less measurement alongside analytics teams. Experience managing a high-volume performance creative pipeline, translating engagement metrics into creative iterations, and maintaining brand safety parameters. Strong experience navigating strict compliance, legal, and risk frameworks within a highly regulated corporate environment. Excellent stakeholder management skills, with the ability to translate complex campaign data into clear business insights and strategic roadmaps for leadership. At this time, Capital One will not sponsor a new applicant for employment authorization for this position. The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked. Chicago, IL: $161,500 - $184,300 for Sr. Manager, Marketing McLean, VA: $177,700 - $202,800 for Sr. Manager, Marketing Richmond, VA: $161,500 - $184,300 for Sr. Manager, Marketing Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter. This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan. Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level. This role is expected to accept applications for a minimum of 5 business days. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries. Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC). #J-18808-Ljbffr Capital One