Social Media Content Manager (Fashion Brand)

Social Media & Content Manager Employment Type: Full-Time Location: New York City or Los Angeles (Hybrid) Reports To: Creative Director, Brand About the Role Our client, a consumer lifestyle brand, is seeking a creative, highly organized Social Media & Content Manager to own social strategy and daily channel execution. This role will serve as the primary in-house creator of social-first content, bringing fresh ideas to life across short-form video, static assets, creator partnerships, and community engagement. The ideal candidate is a self-starter with a strong creative eye, deep familiarity with the creator landscape, and the ability to balance independent ownership with close collaboration across brand and creative teams. What You’ll Do Develop and lead the social media strategy across Instagram, TikTok, and emerging channels, with clear goals for growth, engagement, and brand presence. Create compelling static and video concepts using existing brand imagery and new content opportunities. Serve as the primary in-house video creator, shooting and editing short-form, social-first content. Publish and schedule daily content across social platforms while maintaining a consistent cadence, voice, and visual standard. Build, maintain, and execute a content calendar in Figma; proactively identify scheduling gaps and upcoming content needs. Manage influencer gifting programs, including creator identification, outreach, product seeding, shipping coordination, and follow-up. Lead affiliate and creator partnership strategy, including product placement, relationship management, and performance tracking. Identify and cultivate relationships with creators who align with the brand’s aesthetic and audience. Manage community engagement across comments, direct messages, tags, and reshares, escalating time-sensitive issues as needed. Organize incoming user-generated content and coordinate live influencer and affiliate content. Support studio and on-location shoots by capturing behind-the-scenes and supplemental social content. Monitor channel performance and translate insights into ongoing content and strategy improvements. What You Bring Professional social media experience with a demonstrated ability to develop and execute channel strategies. A strong creative eye and proven ability to develop engaging content concepts. Hands-on video shooting and editing capabilities for short-form social content. Deep knowledge of the creator, influencer, and social media landscape. Strong organizational skills and experience managing content calendars and production workflows. A proactive, self-directed work style with the ability to collaborate effectively across teams. Experience with affiliate platforms or creator-commerce programs is a plus.