Director of Marketing

Job Description

Texas Children's is seeking an experienced and strategic director of marketing to lead the planning and execution of integrated marketing strategies that support growth, access and loyalty for the nation's largest pediatric and women's health system. The director of marketing will translate enterprise and service-line priorities into effective marketing programs, ensuring consistent brand expression and engaging patients, families, and communities across channels.


The Director of Marketing should possess the following qualities:

• A results-driven marketing approach, with an emphasis on achieving measurable outcomes.
• A strategic thinker with the ability to translate strategy into execution.
• A consumer and mission-centered mindset.
• The ability to act as a collaborative partner, influencing teams and leaders across the organization.
• Expertise in data-informed decision making and demonstrated analytical acumen.

Essential Duties and Responsibilities

Marketing Strategy & Execution

• Develop and execute integrated omni-channel marketing plans aligned with organizational growth priorities, including service lines, geographic markets, and digital health offerings.
• Lead campaign strategy, planning, and execution across digital, paid media, owned channels, and select earned efforts.
• Partner with analytics and digital teams to define KPIs, monitor performance, and optimize marketing effectiveness and ROI.

Brand Integration & Stewardship

• Ensure consistent and effective application of brand standards, messaging, and visual identity across all marketing initiatives.
• Serve as a brand steward for assigned service lines and markets, advising internal stakeholders on best practices.

Consumer Engagement & Loyalty

• Lead marketing initiatives that strengthen awareness, engagement, retention, and loyalty among patients and families.
• Collaborate with patient experience, access, and digital teams to support cohesive, intuitive, and on-brand consumer journeys.
• Apply consumer insights to inform targeting, personalization, and messaging strategies.

Partnerships & Market Activation

• Support and manage marketing partnerships, sponsorships, and community activations that extend reach and support growth objectives.
• Coordinate with internal stakeholders to ensure partnerships align with brand values, organizational mission, and compliance requirements.

Team & Operational Leadership

• Manage, coach, and develop a team of marketing professionals.
• Oversee agency and vendor relationships.
• Manage assigned budgets, timelines, and project priorities with accountability and discipline.

Collaboration & Compliance

• Partner closely with communications, digital, philanthropy, clinical, and operational leaders to ensure aligned messaging and execution.
• Ensure all marketing activities comply with healthcare regulations, patient privacy standards, and organizational policies.

Qualifications:

Education

• Bachelor's degree in Marketing, Communications, Business, or a related field required.

Experience

• Minimum of six (6) years of progressive marketing experience, including people and/or project leadership responsibilities.
• Healthcare, pediatric, academic medical center, or mission-driven organization experience preferred.

About Us

Since 1954, Texas Children's has been leading the charge in patient care, education and research to accelerate health care for children and women around the world. When you love what you do, it truly shows in the smiles of our patient families, employees and our numerous accolades such as being consistently ranked as the best children's hospital in Texas, and among the top in the nation by U.S. News & World Report as well as recognition from Houston Business Journal as one of this city's Best Places to Work for ten consecutive years.


Texas Children's comprehensive health care network includes our primary hospital in the Texas Medical Center with expertise in over 40 pediatric subspecialties; the Jan and Dan Duncan Neurological Research Institute (NRI); the Feigin Tower for pediatric research; Texas Children's Pavilion for Women, a comprehensive obstetrics/gynecology facility focusing on high-risk births; Texas Children's Hospital West Campus, a community hospital in suburban West Houston; Texas Children's Hospital The Woodlands, the first hospital devoted to children's care for communities north of Houston; and Texas Children's Hospital North Austin, the new state-of-the-art facility providing world-class pediatric and maternal care to Austin and Central Texas families. We have also created Texas Children's Health Plan, the nation's first HMO focused on children; Texas Children's Pediatrics, the largest pediatric primary care network in the country; Texas Children's Urgent Care clinics that specialize in after-hours care tailored specifically for children; and a global health program that is channeling care to children and women all over the world. Texas Children's Hospital is affiliated with Baylor College of Medicine, one of the largest, most diverse and successful pediatric programs in the nation.

To join our community of 15,000+ dedicated team members, visit texaschildrenspeople.org for career opportunities.

Texas Children's is proud to be an equal opportunity employer. All applicants and employees are considered and evaluated for positions at Texas Children's without regard to mental or physical disability, race, color, religion, gender, national origin, age, genetic information, military or veteran status, sexual orientation, gender identity, marital status or any other protected Federal, State/Province or Local status unrelated to the performance of the work involved.