Brand Activation Manager

Summary Temporary Brand Activation Manager : 8/26 - 12/22 Join the world-renowned Anheuser‑Buch family, where passion meets innovation. We are seeking a dynamic and strategic Brand Activation Manager to drive brand presence, sales, and consumer engagement for the NÜTRL brand. As a pivotal member of our team, you will lead the charge in ensuring NÜTRL remains at the forefront of the market by supporting a national sampling program. The Brand Activation Manager will oversee the execution of weekly sampling events in key accounts. Candidates must be highly motivated and results oriented. With Advantage, you’ll be a part of an established and fast‑growing company driven by groundbreaking ideas and an innovative culture. Responsibilities Develop and execute comprehensive activation strategies to achieve sales and brand objectives. Establish and maintain strong relationships with key accounts and the local wholesaler. Sell in brand programming to key accounts. Lead the planning and execution of brand activations, special events, sponsorships, and promotions. Manage all aspects of Brand Ambassador team including recruitment, training, scheduling, weekly event execution, and reporting. Provide guidance and support to the Brand Ambassador team to ensure alignment with company objectives. Local asset management – ensuring Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events. Responsible for activation recaps, metrics, and overall event success. Manage local budget & budget reporting/reconciliation. Perform pre‑calls and checklists in preparation for sampling events. Monitor event execution while ensuring all key brand KPIs are achieved. Submit program deliverables accurately and on time each week. Deliverables include but are not limited to expense reporting, weekly recaps, BA survey audits, time sheet approvals, etc. Knowledge of local nightlife/events and local alcohol beverage laws. Assist in the analysis of sales and market/territory data used to provide consultation and/or correction for under‑performing accounts. Responsible for managing events in person. Team Management – manages all aspects of Brand Ambassador team including recruitment, training, weekly event execution, and reporting. Ensures Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events. Regularly travel in market for purpose of, but not limited to, BA development, activation audits and performance reviews. Overall performance management of Brand Ambassadors providing direction, guidance, and support where necessary. Develop employees for career advancement and succession planning. Field Operations Management – drive professional and value‑oriented relationships with key wholesaler/client field management teams to drive positive relationships. Use reports and presentations to highlight success and/or improvement areas relative to program execution – performance vs. performance objectives, competitive intelligence, key market initiatives, wins, losses, opportunities, and challenges. Work collaboratively with support and agency operations team in areas including, but not limited to, report development, event execution, financial control, and coverage model execution/revisions. Conduct weekly conference calls with DM to communicate program updates and strategic priorities. Manage budget for assigned geographic area to maximize revenue and profit and lower workman’s compensation claims by enforcing a safe work environment. Additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. Client Relationship – drive professional and value‑oriented relationships with key wholesaler/client field management teams to drive positive relationships; maintain consistency and highly visible presence in designated accounts within assigned territory. Teamwork/Dynamics – work collaboratively with support and agency operations team in areas including, but not limited to, report development, event execution, financial control, and coverage model execution/revisions; efficient tactical support on BA process, day‑to‑day business needs, and administrative support; communicate daily/weekly with BAs through WhatsApp; conduct weekly conference calls with local team to communicate program updates and strategic priorities. Supervisory Responsibilities – Direct Reports: hires, retains, trains, coaches, guides, directs, and develops direct reports; Indirect Reports: may delegate work of others and provide guidance, direction and mentoring to indirect reports. Travel and/or Driving Requirements – Travel and Driving are essential duties and function of this job – Travel up to 50%. Qualifications Must be of legal drinking age (21+). 2 years of beverage company and/or distributor experience. Driving is an essential function of this job and therefore you must be able to maintain a valid/current driver’s license. Must have access to reliable transportation. Access to a computer with Microsoft Office and home internet access. Must be proficient in Excel and PPT. Personal smartphone with the ability to communicate/report while in the field. Available to work 40+ hours per week, including nights and weekends. Prior experience with event production and management of teams of brand ambassadors, brand promotion, working with wholesaler and accounts, brand sampling preferred. Must be able to lift 40lbs. Must be able to travel for mandatory training at program launch. Excellent written and verbal communication skills. Professional demeanor and strong work ethic. Strong leadership and communication skills. Organizational skills to meet weekly deadlines. Live in the market for full duration of the program. Education Level: (Required): Bachelor's Degree Field of Study/Area of Experience 2-4 years of experience. Experience in the alcohol or beverage industry preferred. Experience working in an agency, retail, CPG or CE environment. What We Offer Competitive salary. Monthly auto & tech stipend. In person training. Opportunity for bonus and recognition. Training and Career Development with Advantage. Opportunity to represent innovative and fast‑growing brands. Opportunity for professional development and career advancement within Anheuser‑Buch. Job Will Remain Open Until Filled Important Information The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by law. #J-18808-Ljbffr