Senior Manager, Growth Marketing

Crossroads Treatment Centers is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.Since 2005, Crossroads has been at the forefront of treating patients with opioid use disorder. Crossroads is a family of professionals dedicated to providing the most accessible, highest quality, evidence-based medication assisted treatment (MAT) options to combat the growing opioid epidemic and helping people with opioid use disorder start their path to recovery. This comprehensive approach to treatment, the gold standard in care for opioid use disorder, has been shown to prevent more deaths from overdose and lead to long-term recovery. We are committed to bringing critical services to communities across the U.S. to improve access to treatment for over 26,500 patients. Our clinics are all outpatient and office-based, with clinics in Georgia, Kentucky, New Jersey, North and South Carolina, Pennsylvania, Tennessee, Texas, and Virginia. As an equal opportunity employer, we celebrate diversity and are committed to an inclusive environment for all employees and patients.Day in the LifeLead patient acquisition and census growth through paid media, SEO, brand strategy, and performance marketing. Own marketing spend, creative direction, attribution, and agency management while partnering closely with Patient Access, Business Development, and Legal. Drive measurable growth by optimizing lead generation, conversion, and patient acquisition across all markets. This role is remote but applicants should currently be based in eastern or central time zones. Travel expectations will be as needed and at least quarterly.Key ResponsibilitiesDevelop and execute paid media, SEO, and local marketing strategies.Lead brand messaging, creative development, and performance testing.Manage marketing analytics, attribution, and conversion tracking.Oversee agency and vendor partnerships.Collaborate cross-functionally to align marketing with operational growth objectives.Preferred Education & ExperienceSeven or more years of experience in performance marketing with direct, hands-on ownership of paid search and paid social accounts.Experience running marketing operations inside SalesforceExperience with call analytics and cloud telephony platforms (e.g., Talkdesk)Healthcare, behavioral health, or other regulated-industry marketing experienceDirect experience of HIPAA-compliant marketing and advertising requirementsExperience leading brand repositioning initiativesTraditional, out-of-home (OOH), and digital media management experienceExperience allocating a seven-figure annual media budget across multiple geographic markets with different media economics.Experience working in a private equity-backed organizationBenefits PackageMedical, Dental, and Vision InsurancePTOVariety of 401K options including a match program with no vesture periodAnnual Continuing Education Allowance (in related field)Life InsuranceShort/Long Term DisabilityPaid maternity/paternity leaveMental Health DayCalm subscription for all employees #J-18808-Ljbffr Crossroads-Treatment-Centers