Marketing Analytics and Reporting Analyst

Company Description

Unitek College is an ACCSC-accredited private nursing and healthcare college that prepares practice-ready professionals through career-focused programs and hands-on training. With nine campuses across California and Nevada, Unitek offers programs such as Vocational/Practical Nursing, LVN-to-BSN and BSN pathways, Medical Assisting, and Medical Office Administration. Guided by a mission to deliver quality education aligned with employer needs, Unitek helps students build the skills and confidence to launch successful healthcare careers.

This individual will be responsible for executing advanced marketing analysis, building and maintaining reporting infrastructure, and delivering reliable performance insights across the marketing funnel. While familiarity with marketing operations is helpful, this role is primarily focused on analytics, reporting, and data visualization.

• Design, build, and maintain scalable Power BI dashboards that provide visibility into full-funnel marketing performance
• Write complex SQL queries to extract, transform, and analyze data from multiple sources
• Translate large, complex datasets into intuitive, business-ready reporting solutions
• Standardize reporting frameworks to ensure consistency, accuracy, and usability across teams
• Reduce ad-hoc reporting needs by developing durable, self-service dashboards
• Conduct in-depth analysis of marketing channel performance, lead generation, conversion metrics, and ROI
• Identify trends, performance drivers, and optimization opportunities
• Develop actionable insights that improve efficiency and effectiveness across the marketing lifecycle
• Partner with stakeholders to define key performance indicators and measurement frameworks
• Ensure integrity and accuracy of reporting data across systems
• Collaborate with marketing and CRM stakeholders to improve data structure and tracking
• Contribute to improvements in data governance and reporting strategy
• Present findings in a clear, concise, and actionable format
• Support leadership with recurring performance reporting and executive-level dashboards
• Help shape reporting best practices and influence data strategy within the marketing organization

Qualifications

• Bachelor’s degree in analytics, business, marketing, statistics, information systems, or related field (or equivalent practical experience)
• 4+ years of experience in analytics, business intelligence, or marketing analytics roles
• Advanced proficiency in SQL, including complex joins, aggregations, and data transformation
• Strong experience building dashboards in Microsoft Power BI
• Advanced Excel skills (pivot tables, advanced formulas, data modeling)
• Demonstrated ability to transform complex data into clear, functional, and visually compelling reports
• Strong understanding of business metrics and performance measurement frameworks
• Ability to communicate technical findings effectively to non-technical stakeholders
• Experience leveraging AI-powered tools (e.g., generative AI, analytics copilots, automation tools) to improve reporting efficiency, accelerate analysis, or enhance data workflows
• Demonstrated ability to evaluate and responsibly integrate emerging AI tools to streamline data preparation, insight generation, or dashboard development

Additional Information

We Offer

• Medical, Dental and Vision starting the 1st of the month following 30 days of employment
• 2 Weeks’ starting Vacation per year. Increasing based on years of service with company
• 12 paid Holidays and 2 Floating Holiday
• 401K with a Company Match
• Company Paid Life Insurance at 1x’s your annual salary
• Leadership development and training for career advancement
• Tuition assistance and Forgiveness for you and your family up to 100% depending on program