Store Manager

Store Manager

prAna is more than apparel—it's an invitation to live the experience. Every piece we create is a balance of style and functionality, crafted with care for both people and planet. We hold ourselves to the highest standards of transparency and accountability, so you can feel confident in what you wear and why you wear it. Because for us, movement is more than motion. It's how we connect, explore, and keep becoming—breath by breath, stride by stride.

Life at prAna

• Life/Work balance – We prioritize flexibility in work schedules because we believe that balance is essential.
• Generous product discounts on prAna and Columbia Sportswear brands: Columbia, Mountain Hardwear, and SOREL.
• Store credit for purchasing product.
• Medical, dental, and vision coverage are available.
• Participation in 401(K) programs.
• Eligibility to participate in the prAna Retail Quarterly Bonus Plan.

About the Role The Store Manager leads the team in creating an energetic, welcoming environment that reflects prAna's spirit of movement, adventure, and mindful living. This role drives exceptional guest experiences, strong business results, and meaningful community connections.

You'll oversee all aspects of store operations—team leadership, recruiting, merchandising, scheduling, payroll, marketing, and financial performance—while using data and insight to guide smart decisions. As a brand ambassador, you'll coach and inspire your team, elevate customer engagement, and cultivate a workplace that reflects prAna's inclusive values.

What You'll Do

• Recruit, train, and develop a high-performing team while coaching ongoing growth and succession.
• Build an inclusive, engaged culture and ensure accurate performance, payroll, and documentation processes.
• Oversee daily operations, including inventory, merchandising, loss prevention, and financial procedures.
• Create and adjust schedules, ensuring productive staffing, accurate transactions, and operational compliance.
• Use sales data, customer feedback, and trends to guide decisions and support a seamless omnichannel experience.
• Drive brand presence through storytelling, marketing initiatives, visual merchandising, community partnerships, and leadership visits.

What We're Looking For

• Bachelor's or master's degree, applicable certification, or equivalent experience, with 5–10 years of retail management experience (high‑volume or specialty retail preferred).
• Proven experience leading teams or managing individual contributors, with strong leadership, communication, and coaching skills.
• Passion for customer service and sales, with enthusiasm for the prAna lifestyle and brand values.
• Strong problem‑solving ability to address technical, operational, and organizational challenges that impact store performance.
• Digitally fluent, including proficiency with POS systems, retail technology, and common software tools.
• Highly organized, adaptable, and comfortable in a fast‑paced retail environment.
• Flexible availability, including evenings, weekends, holidays, and short‑notice coverage.

Job Conditions

• Frequently in a more active environment (i.e., it requires the ability to constantly move about) that can be physical or strenuous in nature (frequently adjusting/moving items weighing up to 40 lbs.), may frequently use specialized equipment, may have exposure to dust and noise.
• Occasionally it requires the ability to work in place.
• Ability to communicate with others.
• Occasional travel is required (approximately 5%) to prAna headquarters in Carlsbad, CA or other locations to support business needs.
• Availability to work a flexible retail schedule, which may change seasonally and in response to location-specific business trends or forecasts. All local, state, and federal laws are adhered to when evaluating your availability.

Our Commitment to Inclusion At prAna, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth. lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity. military and veteran status, and any other characteristic protected by applicable law.

prAna believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool. All employment is based on qualifications, merit, and business need.