Creator Partnerships Manager

Reolink , a leader in intelligent visual technology for homes and businesses, was founded in 2009 by a group of engineers with a strong commitment to and passion for smarter security solutions. Our products are now trusted by millions of users across more than 110 countries and regions worldwide. Building on this trust, we continue expanding our presence and bringing our innovations to more markets around the globe. Reolink remains committed to delivering advanced, reliable, and user‑centric solutions that empower people to protect what matters most. Job Summary: The Creator Partnerships Manager will lead Reolink North America's creator marketing strategy, building and scaling a best-in-class creator ecosystem that drives brand awareness, product consideration, customer engagement, and business growth. This role will establish the regional strategy, develop long-term creator relationships, and ensure creator marketing is fully integrated into product launches, retail initiatives, PR, social media, and broader brand campaigns. This individual will combine strategic thinking, strong relationship management, and data-driven decision-making to build programs that deliver measurable business impact while strengthening Reolink's position within the smart home security category. Key Responsibilities: Creator Strategy & Program Development Develop and execute Reolink North America's creator partnerships strategy aligned with annual business objectives. Build scalable creator programs that support brand awareness, product launches, retail priorities, seasonal campaigns, and always-on marketing efforts. Identify opportunities across YouTube, Instagram, TikTok, Facebook, emerging platforms, and creator communities. Develop creator segmentation strategies across macro, mid-tier, micro, affiliate, and niche technical creators. Stay current on creator, platform, and consumer trends to identify new partnership opportunities. Creator Relationship Management Identify, recruit, negotiate, onboard, and manage creator partnerships across North America. Build long-term relationships with creators, agencies, talent managers, and industry partners. Lead contract negotiations, campaign scopes, timelines, deliverables, and approvals. Develop ambassador and long-term partnership programs that extend beyond one-off campaigns. Manage product seeding initiatives and ongoing creator communications. Campaign Management & Execution Lead creator campaigns from strategy through execution and post-campaign reporting. Partner with Creative, PR, Social Media, Product Marketing, Retail Marketing, Amazon, and Paid Media teams to ensure creator campaigns support broader business objectives. Coordinate creator participation around product launches, events, retail initiatives, and seasonal campaigns. Ensure all creator content aligns with brand guidelines, messaging, and legal requirements. Measurement & Optimization Establish KPI frameworks and reporting fo