Director of Growth and Marketing

Job Description

Job Description

We're entering an exciting new chapter. Artificial intelligence, automation, and digital marketing are transforming higher education, and we're looking for someone who wants to help lead that transformation.

This is not a traditional marketing position.

We're looking for someone who enjoys solving problems, building systems, analyzing data, and finding innovative ways to connect prospective students with life-changing educational opportunities.

Position Summary

The Director of Growth & Marketing is responsible for developing and executing Hawaii Medical College's growth strategy.

Success in this position is measured by one outcome:

Generating qualified prospective students who enroll and succeed.

You will oversee marketing strategy, CRM automation, AI implementation, digital advertising, content creation, website optimization, reporting, and enrollment marketing initiatives.

This position reports directly to the President.

What You'll Be Responsible For

Growth Strategy

• Develop and execute annual enrollment marketing plans
• Increase qualified inquiries and student starts
• Improve marketing return on investment
• Identify new enrollment channels and partnership opportunities

Marketing & Advertising

• Manage Google Ads and paid digital campaigns
• Improve SEO and website performance
• Coordinate social media strategy
• Develop email and SMS marketing campaigns
• Oversee creative vendors and agency relationships when appropriate

AI & Automation

• Build marketing automations using HighLevel and other AI tools
• Improve CRM workflows
• Implement lead nurturing campaigns
• Design AI-assisted communication systems
• Identify opportunities to automate repetitive marketing tasks

Content & Brand

• Develop compelling content across video, social media, blogs, and email
• Help position Hawaii Medical College as Hawaii's trusted healthcare workforce education leader
• Support the President's thought leadership and public visibility

Analytics

• Monitor marketing performance daily
• Track conversion rates throughout the enrollment funnel
• Present weekly KPI dashboards
• Continuously test and improve campaign performance

Qualifications

We're more interested in what you've accomplished than where you've worked.

Ideal candidates will have experience with many of the following:

• Digital marketing
• Marketing automation
• CRM platforms
• HighLevel (preferred)
• Google Ads
• Google Analytics
• SEO
• Email marketing
• SMS marketing
• AI tools including ChatGPT and other automation platforms
• Video content creation
• Website optimization
• Marketing analytics
• Project management

Experience in higher education or healthcare is helpful but not required.

What Success Looks Like

Within your first 90 days, you'll:

• Learn our enrollment process
• Audit our marketing systems
• Develop a growth strategy
• Begin implementing marketing automations
• Launch performance dashboards
• Identify opportunities to improve lead generation and conversion

Within your first year, you'll:

• Improve marketing efficiency
• Reduce reliance on outsourced vendors where appropriate
• Increase qualified inquiries
• Strengthen Hawaii Medical College's digital presence
• Build scalable marketing systems that support long-term growth

Personal Characteristics

We're looking for someone who is:

• Curious
• Analytical
• Creative
• Data-driven
• Comfortable with AI and emerging technology
• Self-motivated
• Organized
• Collaborative
• Excited by continuous improvement

Most importantly, you're someone who enjoys solving problems and measuring results.

Why Join Hawaii Medical College?

You'll have the opportunity to help shape the future of one of Hawaii's most respected healthcare colleges.

This role offers significant autonomy, the opportunity to work directly with executive leadership, and the chance to build innovative marketing systems that have a meaningful impact on students' lives.

If you're excited about combining marketing, technology, AI, and education to create measurable growth, we'd love to hear from you.

Work Location: In person