Director, Paid Media

Position Summary Samsung Electronics America (SEA) is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. Across each of these areas, our work drives innovation, economic growth and workforce opportunity in the United States. For nearly five decades, Samsung has been at the forefront of technological advancements, investing over $100 billion and creating more than 20,000 jobs nationwide. Our mission? To integrate cutting‑edge products, services, and AI technology to deliver smarter, sustainable, and more connected experiences that empower people to live better. As a wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA offers opportunities to work alongside global visionary thinkers and innovators who are passionate about making a difference. Explore the exciting opportunities at Samsung Electronics America and discover how you can make an impact. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us. Role and Responsibilities The Samsung Home Entertainment (HE) Division is seeking a visionary, highly strategic and results-driven Director of Paid Media to lead the holistic paid media ecosystem across national, retail, and performance channels. This leader will build and execute integrated strategies that connect Samsung Home Entertainment to its consumers and shoppers – maximizing efficiency, performance, and brand equity across every stage of the funnel. This role reports to the Director of GTM & Campaigns, is based in Plano, TX, and follows Samsung's onsite work model, with 5% travel expected to support retail partners, agencies, and cross-functional teams. Overall Responsibilities Lead the Paid Media team, driving strategy, planning, measurement, and reporting. Develop a holistic paid media strategy across National, Retail, and Performance Media to maximize sales nationally, at strategic retail partners, and at Samsung.com. Collaborate with Executive Leadership, Integrated Marketing, Product Marketing, Global Marketing and other stakeholders. Leverage advanced measurement tools, including Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and media analytics to maximize incremental ROAS and optimize media in real-time. National Media Responsibilities Media Strategy and Planning Develop and oversee the fully integrated, national paid media strategies aligned with the HE Division’s business objectives, national sales goals, and brand health goals. Identify and reach target audiences, leveraging first-party and partner data to optimize campaigns. Test innovative approaches to engage consumers and oversee budget allocation across channels. Collaborate with the marketing and product teams to ensure paid media campaigns align with product launches, promotions, and seasonal events. Channel Management Oversee paid media campaigns across all channels, including traditional Linear, CTV/OTT, OLV, Display (Programmatic and Direct), DOOH, Social, Search, and Retail Media (e.g., Amazon Ads, Walmart Connect, Best Buy Ads, etc.). Stay up to date on emerging media channels and technologies (e.g., AI-driven media buying, retail media networks, and influencer/creator media) and identify innovative ways to reach our consumers more effectively. Campaign Planning & Optimization Plan and execute national paid media campaigns, ensuring timely delivery and adherence to brand guidelines. Optimize campaigns based on performance data, adjusting targeting, creatives, and bidding strategies to improve results. Design and conduct in-market tests to identify the most effective campaign elements. Retail Media Responsibilities Retail Media Strategy Development Develop comprehensive strategy aligning retail media efforts with national and performance media. Integrate retail media into holistic media planning, making media budget allocation recommendations to maximize national sales while simultaneously growing all accounts. Ensure retail media efforts are synched with in-store marketing strategies to create a seamless shopping experience. Deliver account-specific strategic and executional guidance for each account marketing team to execute to maximize profitable sales at each retailer. Performance Media Responsibilities Performance Media Strategy Development Develop strategies to maximize qualified traffic and sales on Samsung.com. Oversee campaigns across Paid Search (SEM, PMax, PLA, etc.), Social, Display, and affiliate marketing. Leverage advanced data capabilities to target high-propensity audiences and maximize conversion. Campaign Planning & Optimization Optimize campaigns based on performance data. Collaborate with Ecomm and Corporate Marketing teams to align on Samsung.com performance targets. Continuously test creative, bidding, and audience strategies to identify scalable improvements in efficiency and ROAS. Media Analytics & Measurement Responsibilities Regularly report on key paid media performance metrics to division leadership and to relevant cross-functional stakeholders. Collaborate on advanced analytics such as Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA), leveraging learnings from each to inform investment decisions and optimize media in real-time. Work with the ecomm team to report on key performance marketing results and recommend optimizations. General Responsibilities Create, manage, and optimize media budgets, allocating spend across national, retail, and performance marketing to maximize sales. Build and manage relationships with the lead media agency and external vendors; evaluating agencies based on expertise, performance, and cost-effectiveness. Establish KPIs aligned to business objectives and continuously measure campaign performance. Oversee the MMM, MTA, and advanced analytics tools to track campaign performance, inform budget allocation decisions, optimize performance, and report to the business. Monitor and analyze competitors' strategies to ensure plans will cut through in market. Follow internal practices for finance, regulatory compliance, data security, privacy in all operations. Mitigate risks associated with ad fraud, brand safety, and data privacy. Skills and Qualifications Minimum Qualifications 12+ years of related experience with a Bachelor's degree, or 10 years with an advanced (Masters/PhD) degree. Expertise in media management, and campaign management. Experience leading and leveraging advanced modeling techniques such as MMM and MTA. Strong communication skills and proficiency in Microsoft Office tools. Data-driven approach to decision-making. Preferred Qualifications Experience in consumer electronics, durable goods, or technology hardware categories. Proven track record managing complex, multi-agency relationships and enterprise-level media budgets. Hands-on proficiency with platforms such as DV360, CM360, The Trade Desk, Amazon DSP, and retail media networks (e.g., Amazon Ads, Walmart Connect, Best Buy Ads). Prior people-management experience building, mentoring, and developing high-performing media teams. MBA or other advanced degree. Benefits @ Samsung Medical Dental Vision Life Insurance 401(k) Employee Purchase Program Tuition Assistance (after 12 months) Paid Time Off Student Loan Program (after 12 months) Wellness Incentives and many more. Regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance. To ensure a fair and transparent recruitment process, please do not use GenAI tools during your interview unless explicitly permitted; failure to adhere to these guidelines may result in disqualification from the recruitment process. * Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here. Job Alerts If you would like to be notified of new opportunities when they are posted, please click here. You will be asked to create an account first if you do not already have one. At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities. * Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law. Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team View phone number on click.appcast.io) or View email address on click.appcast.io for assistance. This number is for accommodation requests only and is not intended for general employment inquiries. Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, and network systems, and the entire semiconductor industry with our memory, system LSI, foundry, and LED solutions. Samsung is also leading in the development of the Internet of Things through, among others, our Smart Home and Digital Health initiatives. Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth. To discover more, please visit our official newsroom at ( #J-18808-Ljbffr Samsung Electronics Perú