Vice President, Media Analytics (Chicago)

Overview

Infinite Roar is the fastest‑growing agency in Publicis Media. Our DTAI department is scaling in both complexity and ambition. We are building proprietary platforms, activating AI at scale, deepening data collaboration capabilities, and expanding our measurement and identity practices across the full agency portfolio.

We’re looking for a Vice President level leader who can operate at the intersection of strategy, platform enablement, and cross‑functional execution. The role blends platform architecture, product operations, and transformation leadership in equal measure. You’ll work directly alongside the CDAO and the VP of Audience Strategy to shape DTAI’s trajectory: defining the product roadmap for our proprietary platform, architecting integration strategies across the data and measurement stack, driving AI adoption across the agency, managing critical Publicis ecosystem partnerships, and ensuring DTAI’s growing ambitions translate into disciplined, scalable execution.

This is a role for a builder. Someone who has operated at scale in complex, matrixed environments but hasn’t lost the instinct to roll up their sleeves. Someone who can manage a product sprint and a partner escalation in the same morning, then pivot to shaping the narrative for new business in the afternoon. If you’ve ever felt the tension between wanting to build something meaningful and being stuck on a corporate treadmill, this is the off‑ramp you’ve been looking for.

Responsibilities

• Partner with the CDAO, Audience Strategy, and Publicis engineering resources to define and co‑own the product roadmap for Infinite Roar’s proprietary analytics and intelligence platform.
• Project‑manage and co‑prioritize AI development workstreams across IR contributors and Publicis‑shared technical resources.
• Design and maintain a centralized requirements architecture capturing tool needs, feature requests, and technical specifications. You will partner with subject matter experts to field inputs while owning documentation standards.
• Drive platform adoption across the agency by building feedback loops, creating a core user group to dog‑food product features, and managing iterative refinement cycles before wider release.
• Own workstreams to build AI competency across the broader agency.

• Co‑own LiveRamp clean room deployments alongside Audience Strategy; audit existing implementations to architect a framework for best‑in‑class data collaboration executions and spec integration into our platforms.
• Scope and co‑productize multi‑touch attribution (MTA) offerings; define integration specifications for platform deployment.
• Build relationships with Incubation and Data teams to understand use cases, requirements, and standards necessary for integration into proprietary platforms; own the specifications for platform onboarding.

• Stay abreast of AI technologies, workflow applications, and industry innovations to provide education, positioning, and strategic recommendations to the IR leadership team.
• Evaluate and adopt best‑in‑class Publicis AI workflows and tools for IR to leverage, aligning adoption to strategic needs and operational realities.
• Serve as the go‑to voice for AI adoption within DTAI and across the agency. That means demystifying the technology, building repeatable AI‑assisted processes, and driving cultural shift from experimentation to operationalization.

• Co‑own the Sapient engagement playbook for data foundations and platform workflows.
• Enable data collaboration and measurement capabilities across internal platforms; consult on opportunities to drive IR capabilities based on current gaps.
• Understand and evaluate Epsilon integration opportunities, both on the media side (as capabilities evolve) and the data side (Data Collaboration & Audience Strategy workflow sell‑in), to inform IR’s partnership strategy.

• Architect DTAI’s operational framework: planning cycles, OKR tracking, resource allocation models, and cross‑team prioritization systems.
• Lead complex, multi‑track initiatives from requirements definition through delivery. That means owning the project architecture, managing dependencies, and ensuring stakeholder alignment throughout.
• Design and maintain the operating system that connects DTAI to the rest of the agency, including coordination rhythms with internal stakeholders, partner teams, and Publicis Media shared services.
• Shape DTAI’s communication framework: executive briefings, org‑wide updates, client‑facing narratives, and new business collateral.

• Support DTAI’s strategic narrative for new business pursuits. You will partner with the CDAO and agency leadership to develop differentiated positioning, capability decks, and data stories that win pitches.
• Identify emerging capability gaps across the portfolio and proactively recommend investments, partnerships, or productization strategies to close them.
• Champion measurement and accountability across all workstreams: dashboards, reporting cadences, and a bias toward evidence‑based decision‑making.

Qualifications

• 12+ years of progressive experience across strategy, operations, analytics, product management. Ideally, you bring a meaningful chapter in advertising, media, or marketing technology.
• Demonstrated experience building or scaling functions, products, or teams in complex, matrixed organizations. Startup experience or an entrepreneurial track record is strongly preferred. You’ve operated without a playbook and built structure from ambiguity.
• Equal parts strategic thinking and operational execution. You are equally comfortable defining a product roadmap and running a weekly sprint.
• Strong systems thinking and product management instincts: you naturally think in platform architecture, workstreams, dependencies, timelines, user feedback loops, and risk mitigation.
• Deep technical fluency: you don’t need to write production code, but you can architect integration strategies, define platform requirements, and speak intelligently about data pipelines, APIs, clean rooms, identity resolution, measurement frameworks, and AI/ML applications.
• Excellent written and verbal communication skills. You are comfortable drafting executive‑level content, translating technical complexity for non‑technical stakeholders, and shaping narratives that land with senior audiences.
• Working knowledge of AI/LLM tools and a clear point of view on how emerging technology reshapes workflow, decision‑making, and competitive advantage.
• High EQ and stakeholder management instincts. You can read a room, manage up and across, build trust quickly, and move through organizational complexity without creating more of it.
• A “figureoutability” mindset and Day 1 readiness. You show up ready to own it from the jump, with a can‑do attitude that raises the bar for those around you.

• Experience in or adjacent to a Platform Operations, Technical Program Management, Strategy & Ops, or Business Operations function.
• Background in analytics, data science, or quantitative disciplines, even if you’ve since moved into strategic or operational leadership.
• Familiarity with Publicis Media, holding company agency structures, or the broader media agency ecosystem.
• Hands‑on experience with data collaboration platforms (LiveRamp, Habu), identity solutions, CDPs, or clean room technologies.
• Experience designing and managing platform or product roadmaps in a cross‑functional, multi‑stakeholder setting.
• Experience building or operationalizing AI‑assisted workflows at an organizational level.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $168,150 - 241,605 annually.