Senior Product Manager (Community & Social)

Fi is looking for a Senior Product Manager, Community & Social! Fi’s next chapter is built around community: milestones friends notice, local dog parents finding each other, streaks that turn passive trackers into daily rituals. Our leaderboards already reach nearly all weekly actives. This is the first role of its kind at Fi, and the job is to scale it from a feature into a growth engine Community and social roadmap: define the long-term vision for leaderboards, streaks, friend graphs, group features, and local connection; carry the work from concept to launch Acquisition loops: frame social features as a growth channel where users bring in other users because the product is better with friends; borrow what works from Strava, Duolingo, and Fitbit but design for Fi’s unique constraint: your dog can’t tap the screen Habit formation: design notification, streak, and re-engagement mechanics that make Fi a daily ritual; bring a clear theory of how habits form and a sharp instinct for when a nudge helps vs. when it burns trust Cross-functional delivery: work closely with engineering, design, ML, data, marketing, and CX to ship on a weekly cadence Measurement: set the bar on sessions, return rate, viral coefficient, and social actions per user; run the experiments that move them Benefits Flexible PTO Full medical, dental, and vision insurance Free access to One Medical, Kindbody, and Talkspace BarkBack Program ($500 annual donation to a dog charity of your choice) Free Fi Membership for your furry best friend(s) Gifting program to share the Fi magic with loved ones- Social-as-acquisition thinking: you’ve treated social features as a growth channel, not just a retention surface, and you can tell the difference between viral mechanics that work and ones that feel forced before the experiment ships Mobile product depth across iOS and Android including notification fatigue, deep linking, share sheets, and App Store policies Behavioral design intuition: you think in habits, hooks, streaks, and reciprocity and know the difference between a notification that earns its place and one that costs you the user AI-native and using Claude, cowork, and modern AI tooling daily to spec features, analyze engagement data, prototype loops,and ship faster than a traditional PM cycle allows 3-5 years shipping social or gamification features at scale in a consumer product; fluent in industry best practices and able to speak to specific loops you built and the lift they drove You care about whether the product makes life better for dogs and the people who love them, not just whether the number went up #J-18808-Ljbffr Socket.dev