Principal, Growth Strategy

Title

Principal, Marketing Transformation ( Strategic Advisory team)

Reports to

Partner, Marketing Transformation

Preferred Location:

NYC or LA

ABOUT 3C VENTURES

Launched in 2024, 3C Ventures (3CV) is a strategic advisory firm that accelerates growth for today’s most ambitious brands, platforms, publishers, and technology innovators.

Through its three core pillars - Consult, Convene, and Co-Invest - 3CV partners with leaders to shape decisions, activate solutions, and deliver measurable results. Founded by industry visionary and Advertising Hall of Fame inductee Michael E. Kassan, 3CV is a collective of experienced operators and trusted advisors with deep roots across media, marketing, entertainment, technology, and sports, bringing forward-looking perspective shaped by real-world experience.

The work is bespoke by design, built around each partner’s specific goals, constraints, and opportunities. 3CV goes beyond frameworks and recommendations to deliver practical insight, implement partnerships, and advance execution - helping clients perform while they transform in an increasingly complex landscape.

ABOUT 3C VENTURES MARKETING TRANSFORMATION SERVICES

3C Ventures’ marketing transformation practice advises CMOs and senior marketing leaders at Fortune 500 companies across a range of industries. Our team combines leaders who have built and run marketing capabilities at some of the world’s largest brands with consultants trained in enterprise-scale transformation strategy. Our clients work with advisors who understand their challenges firsthand and bring the structure and rigor needed to drive successful transformation.

ABOUT THE ROLE

3CV is seeking a Principal, Marketing Transformation to join our Strategic Advisory team. This is a player-coach role for a proven marketing leader who can advise CMOs and senior marketing executives as a peer, while working alongside the team.

Reporting to the Partner, Marketing Transformation, the Principal will lead a program team to shape the thinking, build the storyline and content, and present recommendations to senior clients. They will also help develop our consultants and build thought leadership across the practice.

The ideal candidate brings deep, hands-on marketing expertise across marketing functions, combined with management consulting experience or an equivalent level of strategic and critical thinking rigor.

THE ADVISORY WORK

You bring deep expertise in at least one of these areas and working knowledge of all four.

• Marketing strategy

Brand and growth priorities, where to focus investment across brands, channels and markets, and how marketing supports enterprise strategy.

• Marketing operating model

How marketing work gets done, including workflows, governance, decision rights, agency and partner models, and in-housing.

• Organizational design

Marketing structure, roles, spans and layers, and the talent and skills the marketing function needs now and in the future.

• Marketing capabilities

Assessing and building capability in integrated marketing, media, content & creative, social, CRM, data, martech and AI, and planning how to close the gaps.

WHAT YOU WILL DO

• Advise CMOs, SVPs and their leadership teams from a practitioner’s perspective. Frame the business problem, test hypotheses against evidence, and give a direct point of view on what the client should do and why.
• Build the core content personally and with a team, including storylines, frameworks, executive summaries and final readouts, to a standard ready for a CMO and their CEO.
• Generate original ideas and points of view around marketing strategy, marketing transformation and AI transformation in marketing.
• Apply structured, systems-level thinking across people, process, technology, data, partners and investment to identify where the marketing function is misaligned.
• Direct engagement work, including shaping the client recommendation and steering client stakeholder engagement.
• Coach internal 3CV, strategic advisory consultants on content, storylining, client presence, while building marketing judgment across the team.
• Lead assigned business development opportunities from initial conversations through solution design, proposal, and pitch, while supporting the growth of the practice.
• Produce thought leadership that drives client and industry provocation.

Qualifications

Required:

• 12+ years as a Senior Director or Vice President of Marketing at a Fortune 500 or comparable company with experience leading marketing strategy, brand, or a marketing function.
• Experience owning a budget successfully, leading a team, managing agency partners and answering for results to a CMO or CEO.
• Working fluency across the core marketing disciplines, including brand, media, social, content, CRM and lifecycle marketing, and how they connect to an integrated plan.
• A foundational, sufficient understanding of marketing data, measurement and martech, with the ability to assess client capabilities and work credibly with technology, data and analytics leaders.
• A hands-on working style, with the ability to create and deliver exceptional work while also directing and guiding others.
• Structured, critical thinking, with executive presence, high EQ and communication skills strong enough to build and present a persuasive storyline to a CMO or C-suite executive.

Preferred

• Management consulting experience, or an internal strategy or transformation role within a brand or company.
• Experience leading new business pursuits or pitches.
• Experience in one or more 3CV sectors.
• MBA or equivalent higher education.

WHY 3CV?

• Opportunity to advise the CMOs of Fortune 500 companies directly, as a peer, on the decisions that shape their organizations and growth.
• Unique ability to work across multiple industries and a wider range of marketing challenges than any single brand can offer.
• Learn from and work alongside a former Fortune 50 CMO who leads the practice, with a talented team of senior leaders and colleagues who have built and transformed marketing organizations at some of the world’s most recognized brands.
• Be at the forefront of modern marketing, helping leading companies redefine their marketing capabilities and build the organizations of the future