Vice President of Marketing

Vice President of Marketing

About the Company

Leading education technology & enrollment services provider connecting students and institutions

Industry
Education Management

Type
Privately Held

Founded
1972

Employees
1001-5000

Specialties

• data science
• predictive analytics
• digital marketing
• research
• higher education
• enrollment management
• enrollment marketing
• and omnichannel enrollment services

About the Role

The Company is seeking a Vice President of Marketing to lead growth and engagement for its student and educator programs. The role owns B2B and B2B2C marketing strategy and execution, including acquisition, lifecycle marketing, partnerships, integrated campaigns, and brand development. Responsibilities include optimizing paid and organic channels, marketing systems, and digital experiences; building and developing a high-performing team; and collaborating across functions to align marketing with organizational goals. The VP will also guide positioning, messaging, demand generation, content, partner marketing, and marketing operations. Candidates should have 15 or more years of relevant experience, or equivalent demonstrated impact, with strong leadership, product marketing, business development, and operational skills. A track record of launching and growing B2B2C offerings in K–12 is required, along with expert knowledge of paid media and experience in mobile app user acquisition. Applicants should understand marketing automation, web analytics, testing, tag management, and content management, and have experience with CRM and marketing automation platforms. A bachelor’s degree in marketing, business, communications, or a related field is preferred; an MBA is a plus. Strong communication, analytical, problem-solving, and entrepreneurial skills, as well as a passion for education, are essential.

Hiring Manager Title
Chief Marketing Officer

Functions

• Marketing