Senior Demand Generation Manager, Workspace Security

Why Join Us?


As the world's leading vendor of Cyber Security, facing the most sophisticated threats and attacks, we've assembled a global team of the most driven, creative, and innovative people. At Check Point, our employees are redefining the security landscape by meeting our customers' real-time needs and providing our cutting-edge technologies and services to an ever-growing customer base.


Check Point Software Technologies has been honored by Time Magazine as one of the World's Best Companies and Newsweek's list of Americas Best Cybersecurity Companies. We've also earned a spot on the Forbes list of the World's Best Places to Work for five consecutive years and recognized as one of the World's Top Female-Friendly Companies. If you're passionate about making the world a safer place and want to be part of an award-winning company culture, we invite you to join us.


We're looking for an experienced demand generation professional to lead demand generation and integrated campaigns for our Workspace Security portfolio. You will work across our industry-leading portfolio of Workspace Security products to drive awareness, lead generation, and pipeline. You will work closely with cross-functional teams to build demand across the entire customer journey and drive world-class execution from campaign briefs, audience segmentation, content development, and tactics. You will build a close partnership with our SDR leaders to align on the marketing calendar, lead follow-up, and to optimize meeting conversion rates. You will collaborate with sales leaders to support ABM activities and opportunity progression. This professional is a subject matter expert and has outstanding leadership skills to inspire cross-functional teams.


Key Responsibilities

• Lead demand generation programs including but not limited to content syndication, email marketing and nurtures, paid media, and webinars
• Design campaigns across corporate marketing, field marketing, product marketing, sales, and SDR teams to drive efficient and scalable integrated campaigns and demand programs to drive awareness, new lead generation, inbound meetings, and pipeline
• Collaborate with brand management, digital marketing, events, field marketing, and partner marketing teams on integrated campaigns to create great customer experiences
• Support development of new marketing content and messaging for marketing programs
• Partner closely with SDR organization to align on campaign calendar, capacity planning, sequences, MQL to meeting conversion rate optimization, and SDR feedback on lead and program quality
• Manage demand generation budget, vendor relationships, and continually source and experiment with new vendors
• Align reporting with marketing operations on campaign and program performance, conversion rates, forecasting, and landing pages

Qualifications

• 5-7 years of experience in demand generation in enterprise SaaS; cybersecurity experience is a plus but not required
• BA/BS in business or a quantitative discipline
• Exceptional knowledge of demand generation tactics including content syndication, digital marketing, email marketing, paid media, and webinars
• Experience building integrated campaigns and demand programs in partnership with corporate and product marketing teams
• Demonstrable experience partnering with sales and sales development leaders
• Good understanding of martech, Marketo, and Salesforce
• Significant experience partnering with channel, sales, and SDR teams
• Must be eligible to work in the US without sponsorship from an employer now or in the future

EOE M/F/Veterans/Disabled


The wage range for this position takes into consideration a variety of factors in determining your pay. We'll consider your location, experience, certifications, and other business and organizational needs. The wage disclosure has not been adjusted for applicable geographic differentials associated with the location at which this position may be filled. A reasonable estimate of the current base wage range for this role is $120,600 - $198,000. In addition to the base compensation, certain roles are eligible for additional compensation, including an annual bonus or sales incentive based on revenue or utilization, depending on the terms of the plan and the employee's role. These awards are allocated based on individual performance. Benefits/perks listed here may vary depending on the nature of your employment with Check Point Software Technologies and the country/state where you work. US-based employees gain access to healthcare benefits, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, stock awards and an employee stock purchasing plan