Marketing Specialist (Brand Manager)

The Marketing Specialist supports the execution and optimization of integrated marketing programs across JK Moving’s business units. This role translates established marketing strategies into coordinated, multi-channel campaigns while ensuring consistency in brand voice, positioning, and customer experience.

The Marketing Specialist executes day-to-day campaign activities across key channels, including CRM, email, and direct marketing. This role collaborates cross-functionally to support alignment with business priorities and contributes to marketing performance through effective execution, data insights, and continuous improvement .

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field, or equivalent experience
• Demonstrated ability to support execution of multi-channel marketing programs from planning through performance tracking
• Hands-on experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Microsoft Dynamics), including segmentation and basic workflow management
• Working knowledge of applying brand voice, positioning, and messaging across channels
• Experience tracking campaign performance metrics and identifying optimization opportunities
• Strong organizational skills with the ability to manage multiple tasks, timelines, and priorities
• Detail-oriented with a proactive, collaborative work style

Job Duties

Campaign and Program Execution

• Execute integrated, multi-channel marketing campaigns across B2B and B2C segments in alignment with established strategy and business objectives
• Support coordination of campaign timelines, workflows, and deliverables across channels including email, CRM, digital, print, and direct mail
• Collaborate with internal teams to ensure timely and consistent campaign execu tion

CRM, Email, and Direct Marketing Support

• Execute email marketing and CRM campaigns, including list segmentation, campaign setup, deployment, and basic performance tracking
• Support direct marketing initiatives, including vendor coordination, list preparation, and execution tasks
• Maintain data accuracy and support processes related to lead management and customer engagement

Brand and Asset Coordination

• Apply brand guidelines to ensure consistency in messaging, tone, and visual identity across marketing materials
• Support organization and maintenance of marketing assets, templates, and content resources
• Coordinate with internal teams and external vendors to facilitate development and delivery of marketing materials

Performance Tracking and Optimization

• Track and report on campaign performance metrics, highlighting trends and areas for improvement
• Assist in analyzing results and applying insights to enhance future campaign effectiveness
• Contribute to testing and optimization efforts under guidance from marketing leader ship
• Cross-Functional Collabora tion
• Partner with marketing, sales, and business unit teams to support campaign execution and alignment
• Assist in the development of marketing and sales support materials
• Build understanding of service lines to ensure accuracy and relevance in marketing efforts