B2B Education GTM Manager

Job Description

Job Description

B2B Education GTM Manager

Full-time

Austin, TX, US

You’ll be joining Adobe on a contract opportunity, employed through NextDeavor

NextDeavor offers health, vision and dental benefits for contract employees Paid sick leave eligibility is contingent on state of residence Optional 401k Plan (excludes employer match) Opportunity to get your foot in the door at a well-established corporation, with potential for extended or permanent full-time employment

You will lead go-to-market strategy and execution for the B2B education segment, influencing product, sales, finance, operations, and partner teams to drive measurable growth. You will work cross-functionally and globally to design channel incentives, enablement, and reporting that scale adoption and pipeline. This role can be performed onsite or remotely (open to remote candidates; preference for EST or CST availability).

• Drive field execution of go-to-market strategies by aligning cross-functional teams and enabling partners to accelerate growth
• Identify opportunities for new growth and own end-to-end rollout of key initiatives
• Act as a GTM overlay to support team members in managing program progress and removing blockers
• Partner with Channel/Reseller Marketing, Sales, Finance, Operations, and Product to deliver quarterly and annual sales goals
• Develop high-impact content for channel partners, including enablement materials, messaging frameworks, and call scripts
• Design and manage channel incentives and pricing models to drive partner performance
• Engage regional and country leaders to localize GTM strategy and implementation
• Own tracking, metrics, and reporting for the business segment and performance management

• BS/BA and 5–7+ years in marketing, software, high tech, or management consulting
• Proven leadership of cross-functional B2B teams driving impactful business initiatives
• Deep knowledge of B2B and channel GTM practices
• Strong problem-solving, strategic decision-making, and data-backed advocacy skills
• Excellent communication skills and ability to work across global stakeholders
• Highly organized with program management capabilities
• High AI literacy and comfort with AI-forward workflows
• Willingness to attend regular meetings outside standard 9–5 to coordinate across time zones

• Channel/reseller experience (listed as a plus)

$61.97 - $77.46/hour

This role may fill quickly. Submit your resume to be considered.

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