Marketing Specialist Sr - IFB

Join us at the Illinois Farm Bureau to become part of an influential leader that has a rich history and vision toward the future of agriculture. We’re excited you’re looking for a career with Illinois Farm Bureau as we advocate for farmers and agriculture. We’re a grassroots organization made up of people who support farms, food and families in Illinois.. Apply today to become a vital part of helping us advocate for Illinois agriculture and support Illinois farm families. About the role Develops, coordinates and executes results-based marketing programs, strategies and campaigns for the Illinois Farm Bureau (IFB) and affiliated companies. Handles a high volume of marketing projects in a fast-paced, creative environment. Communicates the IFB brand and value proposition. Responsible for deciding best channel(s) for marketing (e.g., advertising, web, search, social media, email, direct mail, events). How does this role make an impact? - Plans and develops results-based marketing strategies, campaigns, and promotional materials to meet client specifications, deadlines and budgets. Helps clients plan, develop, and implement marketing strategies and campaigns for products, services, programs and events. - Acts as project manager for development, copywriting, and communicating client needs to Brand and Creative Services, production, timelines, updates and approvals. - Writes, proofreads and edits copy for various marketing materials. - Assists in developing strategies for using social media in marketing campaigns. Develops design and copy for assigned social networks. - Monitors results via business plan assessment and implements changes to plans to drive desired results. - Identifies new/emerging channels and develops integrated strategies, plans and programs to leverage these opportunities. - Builds positive relationships with staff, clients and media representatives. - Facilitates multiple regional ad groups. Provides marketing ideas, gathers media proposals, and coordinates budgets. - Analyzes media needs, negotiates with media outlets, and places media buys on traditional and digital platforms. - Works special events such as conferences, fairs, farm shows and others. - Exercises professional leadership by keeping abreast of current trends, developments, technology, and opportunities within field of responsibility. Do you have what we're looking for? Typically requires 7+ years of relevant experience or a combination of related experience, education and training. - Normal office environment. - Extensive computer work. - Periodic travel throughout the year. - Will work in some outside settings such as fairs and festivals. Assignments may include working in typical Illinois temperature extremes and/or working around farm animals inside confinement buildings and outside. - Regular lifting and/or moving equipment and displays weighing up to 50 pounds. - Ability to work flexible hours as needed. *This position is part of a job family. Placement will be based on skills and experience. Base Pay Range: $74,400-$102,300 The base pay range represents the typical range of potential salary offers for candidates hired. Factors used to determine your actual salary include your specific skills, qualifications and experience. Incentive Pay: In addition to base salary, this position is eligible for a Short-Term Incentive plan. Why work with us? Illinois Farm Bureau planted roots in 1916 and is one of the largest Farm Bureau organizations in the United States. Illinois Farm Bureau is a voice for Illinois farmers, farm families, and anyone involved in food and agriculture. That covers a lot of ground. Illinois Farm Bureau represents members in Springfield, IL and Washington D.C. When you become a part of Illinois Farm Bureau, you become part of something that touches the lives of people every day. You truly make a difference. You’ll be able to take advantage of our benefits package, which includes insurance benefits (medical, dental, vision, disability, and life), 401(k) with company match, parental leave, paid time off, paid company holidays and time off to volunteer. Please click here to learn more about Illinois Farm Bureau and the many benefits we offer our employees. Illinois Farm Bureau is committed to providing equal opportunity in all areas of employment, and in providing employees with a work environment free of discrimination and harassment. Employment decisions are made without regard to race, color, religion, age, gender, sexual orientation, veteran status, national origin, disability, or any other status protected by applicable laws or regulations. Come join our team at Illinois Farm Bureau today! Illinois Farm Bureau does not generally sponsor individuals for employment-based visas for this position. Plant your roots with a career at Illinois Farm Bureau! IFB is headquartered in Bloomington, IL, with hybrid positions available at our home office and statewide across our 93 County Farm Bureau offices. Our Mission: Improve the economic well-being of agriculture and enrich the quality of farm family life. Since 1916, IFB has remained dedicated to advocating for farmers and agriculture, connecting the farming community with consumers and promoting the values and quality of life we hold dear in Illinois. We’re a grassroots membership organization made up of people who support farms, food and families in Illinois. Our members join because they are looking for advocacy, access to reliable agricultural information and education and our member benefits. We also invest in the future of agriculture via the IAA Foundation, grow agricultural leaders through developmental programming and events, cultivate environmental stewardship and champion innovation by working with our partner and affiliated organizations, such as COUNTRY Financial; GROWMARK; Prairie Farms Dairy and the state commodity groups. Our employees — regardless of their connection to agriculture — are instrumental in providing this value to our members by creating and managing programs, services and activities. We support their development through continuous learning and training, tuition assistance and a competitive, full-range package of benefits. Our people are our members’ neighbors, and we work to ensure they share the same opportunities for personal and professional growth and contributing to their communities.