Global Product Marketing Manager, Flow Cytometry Instrument Growth Initiatives

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters' innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters' passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide. We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description

Waters Biosciences is looking for a strategic, data-driven Global Product Marketing Manager to lead growth initiatives across the flow cytometry instrument portfolio. The core focus is driving legacy-to-next-gen instrument transitions; however, the scope extends to broader growth strategies including market expansion, commercial program development, competitive intelligence, and portfolio growth across the Instruments and Informatics Segment.

The ideal candidate is a downstream marketing leader with exceptional data analytics skills and proven ability to influence across functions-driving high-impact, time-critical initiatives within a global matrix environment.

Key Responsibilities

Growth Initiatives & Instrument Upgrade

• Own global legacy instrument replacement and upgrade programs end-to-end, including roadmap, segmentation, value propositions, and trade-in/trade-up programs
• Partner with Global Service to deploy pricing strategies that accelerate platform conversions
• Ensure a scalable, seamless global trade-in/trade-up process
• Empower regions to localize execution while maintaining global consistency
• Track KPIs and dashboards to measure program performance
• Identify and pursue growth opportunities across the portfolio-developing commercial programs to enable market expansion, new customer acquisition, and attach strategies
• Contribute to annual and long-range planning with market insights and growth projections

Downstream Marketing & Growth Execution

• Lead downstream marketing strategy and execution across all growth initiatives-upgrade programs, market expansion, new customer acquisition, and attach strategies
• Develop messaging and positioning that resonates with key customer personas across research, clinical, and industry segments
• Build and manage multi-channel programs-digital, email, events, webinars-to generate demand and accelerate conversion
• Partner with regional teams to localize and land global campaigns effectively
• Develop customer-facing content-brochures, case studies, economic value calculators and web content-to support the buyer journey
• Build sales enablement tools-Total Cost of Ownership calculators, Return on Investment models, value tools, and objection handling guides-to support growth conversations
• Collaborate closely with growth marketing and marketing communications to align strategy, messaging, and demand generation across all growth initiatives

Data Analytics & Business Intelligence

• Segment the installed base and build scenario models to prioritize high-impact opportunities
• Own dashboards tracking installed base performance, conversion rates, funnel health, and program effectiveness
• Build and maintain TCO calculators and financial tools to support customer and sales conversations
• Analyze pricing trends, tender activity, and competitive dynamics to sharpen commercial strategy
• Synthesize data from SFDC, ServiceMax, Power BI, and Excel into clear, actionable executive insights
• Establish data governance standards and reporting cadences to ensure consistent global visibility

Competitive Intelligence & Market Monitoring

• Maintain competitive intelligence frameworks tracking positioning, product launches, pricing, and market share
• Convert competitive insights into actionable messaging, sales tools, and campaign strategies
• Monitor pricing and tender activity to keep commercial strategies competitive and regionally relevant

Commercial & Regional Execution

• Partner with regional leaders and sales to drive market penetration and revenue growth
• Cultivate relationships with strategic customers and key opinion leaders to accelerate adoption
• Shape long-range marketing plans that cement Waters Biosciences' leadership in flow cytometry

Qualifications

• Bachelor's in Life Sciences, Business, or related field; MBA or Master's in Immunology, Cell Biology or related scientific discipline is preferred
• 5+ years of marketing experience in healthcare, diagnostics, or scientific instrumentation
• Flow cytometry experience required
• Proven track record building and executing global marketing programs that drive commercial results
• Strong analytics skills-installed base segmentation, funnel analysis, competitive tracking, pricing, and financial modeling
• Advanced PowerPoint, Think-Cell, Word and Excel proficiency; experience with Power BI, SFDC, and ServiceMax preferred
• Exceptional communicator with the ability to turn complex data into clear executive narratives - comfortable influencing at all levels
• Strong cross-functional leadership, change management, and problem-solving skills
• Ability to travel up to 25%

Preferred Qualifications

• MBA or Master's in Immunology, Cell Biology or related scientific discipline

Who You Are

• Bold, action-oriented, and obsessed with results
• A natural collaborator who brings people together
• Adaptive, resilient, and comfortable with ambiguity
• Ready to make an impact in a fast-moving, global environment

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

Click on Apply if this sounds like you!

At BD, we are committed to supporting our associates' well-being, development, and success through a performance-based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role:

Health and Well-being Benefits

• Medical coverage
• Health Savings Accounts
• Flexible Spending Accounts
• Dental coverage
• Vision coverage
• Hospital Care Insurance
• Critical Illness Insurance
• Accidental Injury Insurance
• Life and AD&D insurance
• Short-term disability coverage
• Long-term disability insurance
• Long-term care with life insurance

Other Well-being Resources

• Anxiety management program
• Wellness incentives
• Sleep improvement program
• Diabetes management program
• Virtual physical therapy
• Emotional/mental health support programs
• Weight management programs
• Gastrointestinal health program
• Substance use management program
• Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit

Retirement and Financial Well-being

• BD 401(k) Plan
• BD Deferred Compensation and Restoration Plan
• 529 College Savings Plan
• Financial counseling
• Baxter Credit Union (BCU)
• Daily Pay
• College financial aid and application guidance

Life Balance Programs

• Paid time off (PTO), including all required State leaves
• Educational assistance/tuition reimbursement
• MetLife Legal Plan
• Group auto and home insurance
• Pet insurance
• Commuter benefits
• Discounts on products and services
• Academic Achievement Scholarship
• Service Recognition Awards
• Employer matching donation
• Workplace accommodations

Other Life Balance Programs

• Adoption assistance
• Backup day care and eldercare
• Support for neurodivergent adults, children, and caregivers
• Caregiving assistance for elderly and special needs individuals
• Employee Assistance Program (EAP)
• Paid Parental Leave
• Support for fertility, birthing, postpartum, and age-related hormonal changes

Leave Programs

• Bereavement leaves
• Military leave
• Personal leave
• Family and Medical Leave (FML)
• Jury and Witness Duty Leave

Candidates whose job duties will be physically performed within unincorporated Los Angeles County limits: All qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. BD abides by any and all laws or regulations that impose restrictions or prohibitions for hiring applicants with criminal histories for posted positions.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you'll discover a culture in which you can learn, grow and thrive.


We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.


To learn more about BD visit

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

Primary Work Location
USA CA - Milpitas 135

Additional Locations

Work Shift
NA (United States of America)
At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."

Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.

Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.

Salary Range Information
$143,300.00 - $236,500.00 USD Annual