Head of Marketing

OneLife Health & Performance is a physician-led, cash-pay, membership-based healthcare and aesthetics practice in Palm Beach Gardens. We are in an active growth phase and have recently completed a full rebrand. Ownership is deeply committed to marketing as a central driver of the business. The Head of Marketing will establish and lead the marketing function. This is a hands-on role with significant ownership and this individual will be responsible for building those systems and executing across every channel. The role suits a capable marketer who wants meaningful autonomy and the opportunity to shape how an established, growing practice presents itself to the market. Responsibilities Marketing strategy — Develop and execute an integrated marketing plan across all channels, aligned to member growth and revenue. CRM & email marketing — Implement a CRM system and build a segmented email marketing program, including onboarding, nurture, retention, and re-engagement. Social media — Develop a comprehensive social media strategy across platforms, consistent with the new brand and manage the social media agency implementation. Content & creator relationships — Manage relationships with content creators and industry partners to extend the practice’s reach and credibility. Budget & paid media — Develop and manage the marketing budget and paid media plan across Meta and Google, with disciplined allocation and clear return on spend. Website — Manage the implementation and ongoing optimization of the new website. SEO — Develop and manage search engine optimization to improve organic visibility and drive qualified traffic to the website. Brand stewardship — Maintain brand consistency, voice, and quality across all touchpoints following the recent rebrand. Analytics & reporting — Establish KPIs, dashboards, and reporting on marketing performance and return on spend to inform budget decisions. Member lifecycle & retention — Drive member retention and lifetime value through lifecycle marketing. Referral programs — Design and manage referral and word-of-mouth programs, an important growth channel for a membership practice. Reputation management — Manage online reviews and reputation across relevant platforms, including healthcare-specific channels. Community partnerships & events — Develop local partnerships and manage events that build the practice’s presence in the community. Qualifications Experience — 5+ years of progressive marketing experience across multiple channels, with a record of executing effective campaigns and programs. Hands-on and strategic — Able to both develop strategy and execute it directly, comfortable operating as an individual contributor in a growing practice. Analytical — Comfortable working with marketing analytics and paid media performance data to guide decisions. Broad channel knowledge — Working experience across CRM and email, social media, paid media, website, brand, and retention marketing. SEO & paid ads — Hands-on knowledge of SEO best practices and paid advertising on Meta and Google, including campaign setup, optimization, and reporting. Healthcare or wellness background — a plus but not required. Experience marketing in healthcare, medical, aesthetics, or wellness, including familiarity with compliant, HIPAA-conscious marketing, is an advantage. Competitive compensation package including base salary and performance incentive Benefits Healthcare, 401(k), and a generous health and aesthetics package. #J-18808-Ljbffr OneLife Health & Performance