Marketing Campaign Manager

TITLE: Campaign Manager

LOCATION: Remote

BENEFITS: Medical, Dental & Vision, 4% match on 401(k), Life Insurance, Short & Long-Term Disability, employee perks, and more (detailed below).

JOB OVERVIEW:

We are seeking an experienced Campaign Manager to own the end-to-end delivery of B2C lifecycle marketing campaigns across multiple customer engagement channels. This is an operational campaign management role focused on coordinating strategy, requirements, audiences, creative, data, timelines, deployment, and optimization—not hands-on Salesforce Marketing Cloud development. The Campaign Manager will independently manage approximately 8–10 concurrent campaigns while partnering closely with Marketing, Creative, Engineering, Data Operations, Analytics, and Project Management teams. The ideal candidate brings the right balance of marketing knowledge, campaign execution expertise, and cross-functional leadership.

RESPONSIBILITIES

• Own marketing and transactional campaigns from intake and planning through setup, QA, deployment, monitoring, optimization, and post-campaign analysis.

• Manage approximately 8–10 campaigns simultaneously, establishing priorities and proactively addressing dependencies, risks, and resource needs.

• Coordinate campaign execution across channels including email, SMS, push notifications, mobile app, direct mail, and other customer touchpoints.

• Partner with Marketing, Creative, Engineering, Data Operations, Analytics, and Project Management to align requirements, timelines, dependencies, and delivery.

• Maintain campaign roadmaps and deployment calendars to ensure initiatives are appropriately planned, sequenced, and executed.

• Support audience segmentation, targeting, personalization, and customer lifecycle strategies using available customer data and insights.

• Drive A/B and multivariate testing initiatives and partner with Analytics to evaluate results against established KPIs.

• Translate campaign performance insights into actionable recommendations for future campaigns and customer experiences.

• Identify opportunities to improve campaign processes, governance, operational workflows, quality, and scalability.

• Proactively identify delivery risks and operational challenges and drive issues through resolution with appropriate stakeholders.

EXPERIENCE REQUIRED

• 8+ years of progressive experience in campaign management, lifecycle marketing, marketing operations, or a related discipline.

• Demonstrated experience independently owning complex campaigns from planning through deployment and optimization.

• Strong cross-functional coordination and project management skills with the ability to manage multiple concurrent campaigns.

• Experience with lifecycle/CRM marketing, customer segmentation, audience targeting, personalization, and test/control methodologies.

• Experience executing campaigns across multiple customer engagement channels such as email, SMS, push, mobile, and direct mail.

• Strong understanding of campaign performance metrics, customer engagement KPIs, testing strategies, and data-driven optimization.

• Ability to influence cross-functional teams without direct authority and clearly communicate priorities, requirements, risks, and tradeoffs.

• Experience with Salesforce Marketing Cloud or another marketing automation platform is preferred; hands-on SFMC development is not required.

• Financial services experience is preferred.

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.

BENEFITS

BridgeView makes it easy to say “yes” to joining our team by providing exceptional benefits, with national Medical, Dental, Vision, Teladoc, and Life Insurance coverage effective on the first of the month from your date of hire. Our 401(k) is 4% matched and fully vested, and we offer voluntary benefits such as Short & Long-Term Disability, Critical Illness, Accident, AD&D, Legal Shield, etc. We help you take care of your mind with a paid subscription to the Calm app, and your wallet with cashback available through thousands of vendors (Ace Hardware, Verizon, Overstock.com, and more).

ABOUT BRIDGEVIEW

BridgeView is a talent and technology consulting company that helps business leaders build exceptional technology teams and deliver complex projects with confidence. Since 2005, BridgeView’s tenured recruiting team has built a vast network of niche technologists and executive leadership candidates to help our clients solve their most complex talent challenges. Paired with strategic consulting services, BridgeView further delivers project collaboration in the areas of people, process, and technology. This blended approach allows clients to adjust in real-time to align with their budgets while receiving Big 5 expertise to meet their objectives.

BridgeView. Within Sight.

We are an equal opportunity employer and value diversity. All employment decisions are made due to qualifications, merit, and business need. The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.