Retail Marketing Manager

About the Role

The Retail Marketing Manager will lead the strategy, development, and execution of Ariat's retail and shop-in-shop programs. This role requires a strong communicator who works seamlessly across cross-functional teams, translating ideas and business needs into clear plans and compelling retail execution.

The ideal candidate is highly motivated and hands-on, thrives in a fast-paced, evolving environment, and brings a collaborative mindset along with strong initiative. This individual is comfortable navigating ambiguity, adapting to change, and expanding responsibilities as the business grows, while building trusted partnerships across Brand, Sales, Creative, Planning, Sourcing, Finance, and external partners.

You'll Make a Difference By

• Owning the strategy and execution of Ariat's retail and shop-in-shop programs, identifying opportunities to enhance brand presentation, performance, and processes
• Leading the development of in-store creative and materials, translating brand and business needs into clear direction and high-quality execution
• Partnering closely with Brand, Creative, Sales, and external agencies to evaluate requests, developing creative briefs, and bringing concepts to life in store
• Collaborating with Key Accounts to develop creative, account-specific retail solutions that support business goals and strengthen relationships
• Managing the operational aspects of retail programs, ensuring timelines, production, vendors, and delivery are aligned to support successful execution
• Working cross-functionally with Sales and FSM teams to align on shop-in-shop priorities, schedules, and deliverables
• Overseeing third-party partners supporting installation and execution, providing direction, coordination, and follow-up as needed
• Traveling to key accounts and retail events to assess execution, gather insights, and identifying opportunities to improve the retail experience
• Partnering with Planning, Sourcing, and Finance to support forecasting, inventory management, and budget oversight
• Taking initiative to identify gaps, improving ways of working, and flexing responsibilities in support of a growing and evolving team
• Assisting with other responsibilities based on business needs

About You

• 4+ years of experience managing the creative development of retail, point-of-sale, or printed materials, with a solid understanding of production workflows; knowledge of pre-press and printing processes a plus
• A thoughtful, adaptable problem solver who can interpret business and brand needs, develop recommendations, and move work forward with confidence
• Comfortable owning multiple projects end-to-end in a fast-paced, evolving environment where timelines and priorities may shift
• Strong communicator who works well cross-functionally, building alignment and trust across Brand, Creative, Sales, Planning, Finance, vendors, and external partners
• Proactive self-starter with a hands-on mindset, willing to take initiative, identify opportunities, and flex responsibilities as the business grows
• Highly driven with a positive, team-oriented attitude and a continuous learning mindset
• Proficient in MS Excel and Outlook; familiarity with Adobe Creative Suite or Adobe Acrobat Professional a plus
• Bachelor's degree (BA or BS) required

About Ariat

Ariat is an innovative, outdoor global brand with roots in equestrian performance. We develop high-quality footwear and apparel for people who ride, work, and play outdoors, and care about performance, quality, comfort, and style.

The salary range for this position is $110 ,000 - $115,000 per year.

The salary is determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data for geographic locations. Ariat in good faith believes that this posted compensation range is accurate for this role at this location at the time of this posting. This range may be modified in the future.

Ariat's holistic benefits package for full-time team members includes (but is not limited to):

• Medical, dental, vision, and life insurance options
• Expanded wellness and mental health benefits
• Paid time off (PTO), paid holidays, and paid volunteer days
• 401(k) with company match
• Bonus incentive plans
• Team member discount on Ariat merchandise

Note: Availability of benefits may be subject to location & employment type and may have certain eligibility requirements. Ariat reserves the right to alter these benefits in whole or in part at any time without advance notice.

Ariat will consider qualified applicants, including those with criminal histories, in a manner consistent with state and local laws. Ariat is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis protected under federal, state, or local law. Ariat is committed to providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, email View email address on click.appcast.io.

Please see our Employment Candidate Privacy Policy at to learn more about how we collect, use, retain and disclose Personal Information.

Please note that Ariat does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Agreement, Ariat will not consider or agree to payment of any referral compensation or recruiter/agency placement fee. In the event a recruiter or agency submits a resume or candidate without a previously signed Agreement, Ariat explicitly reserves the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted directly to hiring managers, are deemed to be the property of Ariat.