Job (external facing)Senior Strategist, Social & Influencer

Job Description

Day-to-day, your role includes:

• Developing smart social and content strategies for clients
• Sourcing, planning and executing social and content programs
• Helping create and execute influencer strategies
• Developing thought leadership pieces and other editorial material
• Keeping a firm pulse on pop culture, entertainment events and other opportunities for our clients to make waves in social
• Building strong relationships with third party content providers and website in professional networking arenas - attending/speaking at relevant events

Responsibilities

• Lead cutting-edge trends and best practices across social and influencer strategies, helping to uplevel the clients' social thinking and execution.
• Will build the social and influencer strategies for 2-3 brands, overseeing and collaborating with the Community Manager on the brand
• Manages social and influencer strategy and planning and content across social platforms to drive conversation and performance.
• This includes outlining the social and influencer strategy, channel roles, content calendars, and briefs.
• This role will also include client management for social and influencer workstreams, interfacing directly with the client around influencer programming updates and social strategy deliverables.
• Collaborates with production, media (amplification/boosting) and analytics teams to ensure consistent work maps to strategy.

Qualifications

We're looking for strong, impactful work experience, which typically includes:

• 4 to 8 years of digital agency experience
• Experience living in the social media universe—you're in-the-know on all social platforms
• Excellent research and writing skills—and the ability to create smart content quickly
• The ability to develop strong relationships with internal and external partners
• A nose for new technology, new content solutions, social media events and developments—plus a strong connection with entertainment and pop culture
• An ear for consumer insights—you get what makes people tick
• The ability to back up great creative ideas with sound analytical reasoning
• Willingness to travel—you're open to new places, new faces and new ideas
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Got the sparkle? Apply if you believe your unique skills are a fit.