Director - Growth and Demand Generation

This leader owns Viking’s full top‑of‑funnel across four pillars: Sales Development, Marketing, eCommerce and Digital. The role will double marketing‑sourced demand from $10M to $20M, deliver $3M–$5M of accretive revenue through a new eCommerce route to market, and build a scalable, high‑performance team without adding layers.

Primary Duties and Responsibilities

Sales Development (Inbound & Outbound)

• Own the Sales Development function end to end – both inbound qualification and outbound prospecting.
• Create the inbound motion: rapid speed‑to‑lead on qualified web, eCommerce and RFQ inquiries; consistent qualification criteria; clean handoff to Channel Partners.
• Develop the outbound motion: target‑account strategy, cadences and playbooks aligned to Viking’s priority segments.
• Set SDR targets, coach performance and create a clear career path from SDR to quota‑carrying roles.
• Define and align the criteria a potential customer must meet to move through each stage of the sales pipeline, including SLAs and reporting in partnership with Sales.

Marketing

• Own the demand plan: set targets, channel mix and investment allocation to double marketing‑sourced pipeline.
• Build Good/Better/Best product‑marketing positioning and sales enablement for core and adjacent applications.
• Transform technical expertise into scalable, AI‑enabled content and campaigns.
• Coordinate with digital teams to implement integrated and standalone campaigns across web, SEO, SEM, email, events and channel marketing.

eCommerce

• Lead launch and operation of the hybrid eCommerce route to market: RFQ path for engineered solutions and checkout path for standard products and spares.
• Own eCommerce logic, pricing rules and merchandising.
• Drive adoption, conversion and customer‑experience performance as measurable business outcomes.
• Deliver the targeted $3M–$5M of accretive revenue with a clear Q3 focus.

Digital

• Own VikingPump.com, VikingConnect and SmartSitePlus – publishing velocity, UX hygiene, SEO health and conversion performance.
• Own product data quality, attribute governance and media workflows that feed every customer‑facing surface.
• Partner with Corporate teams on platform, architecture and integration.
• Use AI deliberately in sizing, selection, content generation and lifecycle communication to move from 1:1 to 1:many.

Team & Cross‑Functional Leadership

• Lead a team across all four pillars; recruit, develop and retain talent that can scale the function without scaling headcount linearly.
• Embed governance: clear ownership, decision rights and metrics across intake, content, campaigns and the funnel.
• Work with Commercial / Channel on handoffs, flow and metrics from interest → quote → order → fulfillment.

Education and/or Experience Requirements

• Bachelor’s degree or equivalent professional experience required.
• 5+ years in B2B commercial leadership roles, with clear ownership of a revenue or pipeline number.
• Proven record building or scaling a Sales Development function – hiring, coaching, quota design, tooling and MQL→SQL discipline.
• Hands‑on experience launching or scaling B2B eCommerce – ideally a hybrid RFQ + checkout model with channel‑partner alignment.
• Strong grasp of product‑marketing, including positioning, packaging and sales enablement for tiered offerings.
• Understanding of web properties, SEO/SEM and content operations as measurable revenue drivers.

Other Special Requirements

• Commercially literate – comfortable owning a revenue number, not just an activity number.
• Analytical – fluent with funnel math, attribution, cohort behavior, SDR unit economics and the economics of demand.
• Systems‑minded – design for repeatability, governance and 1:many leverage rather than 1:1 heroics.
• Operator’s instinct – ship, measure and iterate; you don’t wait for perfection.
• Strong partner – credible with Sales, Application Engineering, Operations and IT; builds trust quickly.
• People leader – attracts talent, sets clear expectations and develops the next layer of leaders.
• Certain positions require access governed by the International Traffic in Arms Regulations or the Export Administration Regulations; applicants may need to be U.S. Persons.

Work Environment Requirements

• Regularly required to talk, hear, use hands to finger, handle or feel, and sit for extended periods of time.
• Occasionally required to stand, walk and reach with hands and arms.
• Ability to occasionally lift up to 40 pounds.
• Must have good vision, color vision and the ability to focus.
• Travel, less than 20% as needed.

Equal Opportunity Employer

IDEX is an Equal Opportunity Employer. IDEX gives consideration for employment to qualified applicants without regard to race, color, religion, creed, genetic information, sex, sexual orientation, gender identity or expression, marital status, age, national origin, disability, protected veteran status or any other consideration or protected category made unlawful by federal, state or local laws.

Accommodation

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please let us know. Likewise, if you are limited in the ability to access or use this online application process and need an alternative method for applying, we will determine an alternate way for you to apply. Contact our Talent Acquisition Team at View email address on click.appcast.io for assistance with an accommodation. These contact tools may be used only by individuals with a disability for accommodation requests. Do not inquire as to the status of an application.

Job Family

Marketing

Business Unit

Viking Pump