Principal Product Manager

The OpportunityChat responses and AI Overviews don't just link anymore - they synthesize answers. When an answer is synthesized instead of clicked, everything about how a brand gets found online changes. We're growing the team that owns Adobe Brand Visibility (formerly Adobe LLM Optimizer) - newly formed as Adobe combines its own solutions with Semrush Enterprise following the acquisition. This is a small, builder-heavy team that ships fast, uses AI natively, and measures success in real customer outcomes. No talking to hypothetical personas: Adobe's customers are the world's top brands, and you'll be talking directly with the people running marketing at them, every day.What You'll DoOwn the product strategy and roadmap for an area of our Brand Visibility solutionDrive how the product ingests AI-answer-engine signals and connects into the CMS, analytics, and CDN platforms customers already run - AEM Sites and Adobe Analytics includedTalk to top-brand marketing leaders daily - then sketch the flow, prototype it yourself with AI tools, and validate before engineering picks it upDefine and own the important metrics that prove your area is moving the needleWhat Makes For A Great FitGo deep on the product instead of just coordinating around it. When a customer conversation surfaces something the roadmap missed - you ship it.3–8 years of PM experience (Senior or Principal scope, depending on background)Deep SEO/GEO expertise — proficient in the AI-visibility tool landscape (Semrush AIO, BrightEdge, Conductor, Profound, or similar); hands-on Semrush experience is a strong plusPlugged into the SEO community, following the research and benchmarks published; a plus if you've shared your own findings or experimentsProficient in UX prototyping and user interviews, comfortable sketching flows and building a first versionTechnical enough to partner credibly with engineering and data partnersBonus: direct experience with AEM Sites, Adobe Analytics, or comparable enterprise CMS/analytics/CDN solutions, and social media monitoring or affiliate marketing solutions.