Programmatic Trader

C2's client, a fully independent, woman-owned media agency intentionally expanding its capabilities through the integration of media, creative, branding, and analytics, seeks a Programmatic Trader to help deliver measurable performance across an increasingly sophisticated omnichannel media practice.Ready to apply Before you do, make sure to read all the details pertaining to this job in the description below.For more than 20 years, they've built their reputation on media expertise, strategic rigor, and undeniable results. The agency crafted an operating model where strategy, creative, analytics, and media work together from campaign development through performance reporting and optimization. The result is smarter collaboration, faster decisions, and measurable business outcomes for clients.This role combines exceptional programmatic trading expertise with strategic curiosity, proactively identifying opportunities to improve campaign performance while embracing automation, AI, and evolving platform capabilities.Start: ASAPDuration: Contract to hireLocation: Hybrid, 2 days/week in New York City officeCompensation: $30-$40/hour as a W2 employee of C2. After direct hire transition, compensation would convert to a salary of $70,000 to $80,000 per yearBenefits: C2 talent working 30+ hours/week for 30 consecutive business days are eligible for PTO accrual and 401(k) retirement plan, enrollment after 90 daysTechnology: Talent must provide their own hardware and softwareJob DescriptionThe Programmatic Trader develops, executes, and monitors omnichannel programmatic campaigns across display, online video, connected TV, audio, native media, and emerging digital channels. Working closely with Client Services, Ad Operations, Analytics, and internal media teams, this role transforms campaign strategy into measurable business performance while ensuring campaigns launch successfully, deliver efficiently, and achieve client objectives.Success in this role comes from combining deep platform expertise with analytical thinking, proactive communication, and continuous curiosity. The ideal candidate enjoys solving complex campaign challenges, identifying opportunities others miss, and sharing knowledge that helps both clients and teammates succeed.ResponsibilitiesDevelop programmatic media strategies from client RFPs based on business objectives, audience insights, and campaign KPIsPlan, execute, monitor, and manage display, online video, connected TV, audio, native, and emerging programmatic campaigns across multiple DSPsExecute and optimize conversion-focused (performance/direct-response) programmatic campaigns, optimizing toward cost-per-acquisition, cost-per-conversion, ROAS, or other lower-funnel KPIsCoordinate with Ad Operations to implement, QA, and troubleshoot campaign tracking, pixels, tags, and conversion measurementManage campaign pacing, budgets, delivery, bidding strategies, frequency controls, and performance to meet or exceed client goalsBuild audience targeting strategies using first-party, third-party, contextual, behavioral, and retargeting audiencesMonitor inventory quality, brand safety, fraud prevention, supply path performance, and overall campaign health, proactively recommending improvements based on viewability, performance data, and platform insightsDevelop campaign reports that translate performance data into clear insights and actionable recommendations for internal teams and Client ServicesCommunicate campaign progress, risks, and improvement opportunities throughout the campaign lifecycleStay current on DSP capabilities, industry trends, and emerging programmatic best practicesShare platform expertise, best practices, and technical knowledge with the team to support continued development and knowledge sharingRequirements3+ years of hands-on programmatic trading experience across display, online video, connected TV, audio, native media, and other programmatic channelsExperience with conversion-driven or performance-based programmatic campaigns, with a track record of optimizing toward CPA, ROAS, or similar down-funnel KPIsAdvanced experience with The Trade Desk, DV360, and Amazon DSPStrong understanding of bidding strategies, pacing, audience targeting, frequency management, and campaign measurementExperience implementing campaign tracking, pixels, CM360/Floodlight, GA4, or comparable attribution and measurement solutionsFamiliarity with brand safety, verification, and inventory quality platforms including DoubleVerify, IAS, Peer39, or similar technologiesStrong analytical skills with the ability to interpret campaign performance and translate data into strategic recommendationsAdvanced proficiency with Excel or Google Sheets for reporting, analysis, and campaign managementExcellent communication, organizational, and time management skillsAbility to manage multiple campaigns simultaneously while working independently and remotelyExperience collaborating with creative, analytics, and Client Services teams throughout campaign development and deliveryCuriosity, adaptability, and enthusiasm for leveraging automation, AI, and emerging technologies to improve campaign performance and operational efficiencyNice to HaveExperience working within an independent media agencyExposure to omnichannel planning across digital, broadcast, out-of-home, and influencer campaignsFamiliarity with workflow automation or AI-enabled media planning toolsNot your type of gig, but know someone who would be interested? Refer a qualified candidate and if they get the job, you get a signing bonus! Make sure they mention your name as their referral source so you get your well-deserved credit.All candidates must be located and authorized to work in the United States. xhyhwjd C2 does not sponsor work visas. No C2C.