Senior Manager, Media & Sports

HELP US BRING THE GIFT OF HEALTH TO LIFE. Working at Pharmavite is an experience like no other. With a focus on complete nutrition for all, each endeavor is urgent and every day counts. You'll have the opportunity to work on the #1 selling national vitamin and supplement brand, Nature Made, as well as an exciting portfolio of other products that are shaping the future of the healthy living industry. Consumer-driven innovation, high quality products and a promising portfolio, all driven by a team with a shared sense of purpose – that's Pharmavite. Join us to bring the gift of health to life. This role is not available for any form of immigration sponsorship or support, including completion of the Form I-983 training plan required for STEM OPT. POSITION SUMMARY The Sr. Manager of Media & Sports owns the long-term and annual media strategy for the Nature Made brand, translating business priorities into investment choices that drive media reach, return on spend, and incremental dollar sales growth. You will serve as the media expert for the brand, setting direction and making recommendations to commercial teams and senior leadership. You will develop plans grounded in evidence-based media best practices, consumer insights, and business need. The role leads media partnership integrations and sports partnerships from strategy through to negotiation and execution. You will be accountable to deliver brand and sales results through full-funnel media strategies that drive brand equity, awareness, and conversion. The Sr. Manager Media and Sports reports to the Senior Director of Brand Activation and manages two direct reports. KEY RESPONSIBILITIES Own the media strategy for Nature Made, including channel roles, audience approach, investment principles, and learning agenda. Steward the national media budget and investment portfolio, making optimization decisions and recommending material shifts across channels and partners. Own the TV/video investment planning and upfront process from briefing and strategy through investment approval, to secure inventory that advances media and business goals. Own sports marketing investment strategy, recommend partnership opportunities to leadership, negotiate agreements with sports properties, and govern activation across all elements. Serve as a media center-of-excellence leader, establishing evidence-based standards, playbooks, and decision principles; coach internal teams and agencies; and advance capabilities in targeting, testing, technology, and AI-enabled media optimization. Oversee acquisition media for direct commerce channels, setting strategic direction and performance expectations across CAC, LTV, ROI. Set retail media strategy and investment principles, owning national retail media investment, and consulting with customer teams on account-specific plans. Define the media measurement and learning agenda in partnership with Analytics; translate campaign performance insights into investment recommendations and action plans. Own the media agency relationship, setting expectations for staffing, workplans, scope, and performance. THE CANDIDATE Ideal Candidate Profile: The ideal candidate is a visionary media leader with a passion for driving short and long-term brand growth. You drive strategic choices in media, inspire the team and agency towards continuous learning and innovation, and make investment decisions easy to understand for senior leadership. CRITICAL SUCCESS FACTORS A track record of driving results through deep consumer understanding, media expertise, and performance orientation. An ability to drive strategy through to execution – you are equally comfortable setting the long-term vision, and working with the teams to bring it to life. A data-driven approach to decision-making built on a foundation of innovation and experimentation. An ability to design processes and systems that enable complex workflows to move forward with transparency and accountability. A personal passion for health and wellness and a desire to connect audiences with wellness information they can trust. A positive attitude, a collaborative approach, and a focus on helping others succeed. CAPABILITIES & SKILLS REQUIRED 8+ years of experience working in media, including 3+ years as the brand-side media lead for a consumer brand. Diverse media channel experience including TV/Video, digital, social, search, programmatic, and retail media. Experience as the primary client lead for a media agency relationship, and with managing one or more direct reports. Experience leading sports partnerships and integrations strongly preferred. A Bachelors degree or equivalent. OUR OFFER Here, career paths aren't predefined, and bureaucratic limitations don't exist – you have the opportunity to grow, learn from industry pioneers, and develop the way you want to. Pharmavite is investing more in the development of our team – to help us deliver on our purpose and help you achieve your career aspirations. Our environment is geared to fuel curiosity, encourage experimentation, and generate learning as this is the way we develop ourselves and our organization. Pharmavite is committed to meeting the needs of our employees and their families with a Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being – as well as peace of mind. These rewards – plus our new recognition program – ensure employees feel supported both at work and home. Visit Pharmavite.com/careers to learn more about our mission and discover an opportunity that's right for you. Health and wellness begins with us. EQUAL OPPORTUNITY EMPLOYER Pharmavite is an equal opportunity employer. We prohibit employment discrimination and harassment based on race, color, religion, age, sex, sexual orientation, gender, national origin, and any other basis protected by state and federal law. Pharmavite recruits, hires, employs, trains, promotes, and compensates individuals solely based on job-related qualifications and abilities. Pharmavite also provides reasonable accommodation to qualified individuals with disabilities or based on a sincerely held religious belief, in accordance with applicable laws. If you need to inquire about an accommodation to complete the application process, please email View email address on click.appcast.io. OUR CULTURE More than 50 years ago, our founders aimed to improve health & wellness by focusing on the basics—good nutrition and essential vitamins & minerals. Since that day, we’ve become a leader in the health and wellness industry and have earned the trust of consumers, healthcare professionals, and retailers alike. Our sole purpose then and now is to bring the gift of health to life, by helping people achieve a healthier way of living. This purpose is our passion and priority. Helping people live healthier, fulfilling lives is no simple task. Guiding us on our journey are our core beliefs. Simply put, we believe energy and vitality fuel the pursuit of happiness. We believe our world of plenty is creating a poverty of health, but good health should be within reach for all. We also believe in achieving good health through the power of complete nutrition—not quick fixes—and that you can’t have trust without truth. Culture isn't something that's easily explained, but you know it when you feel it. And at Pharmavite, we like our people to feel supported. PRO-GROWTH You deserve opportunities to excel and grow professionally, no matter what role you play at Pharmavite. So we offer training and development opportunities to help you pursue your goals. FULLY DIVERSE Everyone has a different view of the world, and we love that. Having a workplace where everyone is heard is key to good collaboration and meaningful participation. HEALTH-MINDED Health isn't something we deliver only to customers. Our employees and their families are on the receiving end too, through wellness programs that help us practice what we preach. #J-18808-Ljbffr Otsuka Pharmaceutical Co., Ltd