Consumer Insights Manager

Job Summary Consumer Insights Manager will lead planning and execution of consumer research, gather market intelligence, serve as voice of consumer and provide insights for product development, improvement, and brand health. Location: Kenosha, WI (between Chicago, IL and Milwaukee, WI). Essential Functions Responsible for initiating, designing, executing, interpreting primary and secondary data to formulate reports and make recommendations. Partner with departments to execute primary research to identify business opportunities. Develop market research plans and define methodologies to address product/brand positioning, pricing, concept testing. Design and field surveys and qualitative guides to capture insights. Collaborate with Data Science team to improve data collection and usage across sources. Explore tools with Data Science team to improve research efficiency. Identify and promote opportunities for partnership with Jockey's data science team for actionable consumer insights. Conduct in-depth data analyses from research. Develop and present research reports with actionable recommendations to all levels of the organization. Partner with external vendors to deliver insights and needs. Manage Consumer Insights budget. Analyze secondary research data and product actionable reports for internal clients. Provide input in development of strategies derived from insights. Monitor and evaluate industry trends and provide forward view to potential impact. Minimum Qualifications 3-5 years of qualitative and quantitative research experience supporting product, marketing, and/or brand insight needs. Bachelor’s degree in related field (Research, Data Analytics, Merchandising). Previous experience with syndicated research. Experience creating, executing and analyzing quantitative surveys. Experience with survey software and tools (e.g., Alchemer, Cint). Demonstrated analytical and critical thinking skills. Demonstrated ability to think strategically, objectively, and creatively. Demonstrated ability to drive projects and results and to execute responsibilities independently. Ability to collaborate with internal and external clients and colleagues effectively virtually or in-person. Excellent communication skills and ability to work collaboratively. Time management skills are critical. Apparel and/or retail industry experience preferred. Experience managing individuals or teams preferred. Experience working with data science/analytics teams preferred. Benefits Competitive and comprehensive flexible benefits package including Medical/Dental/Life/Vision, 401(k), educational support, paid Volunteerism program, fitness club discounts, onsite health & wellness programs, generous employee discounts, a business casual work environment, challenging growth opportunities. #J-18808-Ljbffr Jockey International, Inc.