Marketing Automations Manager

Job Description

Weave is looking for a strategic Marketing Automations Manager to lead the operational engine of our marketing department. In this role, you will act as a seasoned practitioner at the intersection of marketing strategy and technical execution, ensuring our technology stack scales as fast as our business. As a key technical driver within our team culture, you will architect and manage the systems that power our lead lifecycle, database health, and complex nurturing programs. You will join a collaborative, fast-paced environment where your work directly impacts pipeline growth and executive visibility.

This position will be: remote in Mexico

Reports to: Marketing Director

Responsibilities

• Salesforce Marketing Cloud (SFMC) Administration: Serve as the primary architect and administrator for SFMC, managing automation studio workflows, Journey Builder sequences, and data extensions.

• Salesforce Core Alignment: Manage the integration between Marketing Cloud and Salesforce CRM to ensure seamless data flow, lead routing, and campaign attribution.

• Lead Management & Lifecycle: Own the end-to-end lead management process, including lead scoring models, status mapping, and automated routing to the Sales team.

• Database Segmentation: Develop and maintain a rigorous database segmentation strategy to enable personalized communications for prospective leads and existing healthcare providers.

• Performance & Data Integrity: Monitor system health and data cleanliness, ensuring marketing activities are accurately tracked and reported for leadership visibility.

• Cross-Functional Collaboration: Partner with Demand Generation, Sales Operations, and Data teams to align technical workflows with broader business objectives and product launches.

• Team Member Training: Train and enable internal team members with the knowledge and skills they need to build journeys and email campaigns in Salesforce Marketing Cloud.

Requirements

• 7+ Years of Marketing Operations Experience: A proven track record of managing enterprise-grade marketing technology stacks in a B2B SaaS environment.

• Salesforce Marketing Cloud Expertise: Strong technical experience with SFMC (Email Studio, Journey Builder, Automation Studio). SFMC certifications are highly preferred.

• Salesforce CRM Skills: Advanced proficiency in Salesforce CRM, including a solid understanding of objects, flows, and reporting workflows.

• Foundational MarTech Coding Skills: Proficient in writing SQL for database segmentation and data manipulation, alongside hands-on experience using HTML and CSS to customize dynamic email layouts and resolve rendering issues across email clients.

• Lead Management Experience: Experience building and optimizing lead lifecycles, from initial digital capture to sales hand-off.

• Data Evaluation Skills: Ability to translate complex platform data into written insights and clear operational improvements.