Director, Content Marketing
$158.1k - $293.5kThomson Reuters
Summary of the role
The legal industry is in the middle of its most consequential technology shift in a generation. Generative AI is rewriting how lawyers research, draft, and advise, and the firms that get this right will define the next decade of legal practice. Thomson Reuters sits at the center of that shift.
This role leads the content engine behind that strategy.You'llsetthe editorial agenda for our Legal Professionals business, shape how the market understands the future of legalwork, andbuild the content programs that drive demand forCoCounsel, Westlaw, Practical Law, HighQ, andNoetica.
You'llreport to the VP ofRevenueMarketing - Legal and Government, and partner closely with Brand,Product Marketing,Thomson Reuters Institute, Communications, Product, and Sales leadership.You'lllead a team of writers, strategists, and producers.
About the Role
Whatyou'llown
Editorial strategy. The themes, narratives, and point of view we bring to market across the Legal Professionals portfolio, grounded in deep customer understanding, commercial priorities, and a clear competitive read.
Content that drivespipeline. Organic search and SEO, demand generation content for nurture and conversion, sales enablement, and integrated content for launches and campaigns.
The content operating model. Editorial calendar, production workflows, distribution across paid, owned, earned, and partner channels, and the measurement framework that ties content to business outcomes.
Team and partner network. A high-performing team of content leaders, writers, and producers, extending via relationships with our internal Studio, agency, and contributor network.
Outcomesyou'lldrive in year one
A defined editorial point of viewthat'srecognized in the market, measured through share of voice
Measurable lift in organic traffic and content-influenced pipeline across the Legal Professionals portfolio.
A content team and operating model that scales with the business, including a clear bar for AI-assisted production that protects voice, accuracy, and authority.
About You
7+ years in content strategy and editorial leadership at a B2B SaaS, professional services, or media company, with 3+ years leading and scaling a team.
A track recordof building original content programs thatmoveda market, not just produced volume. You can point to specific franchises and what theyearnedthe business.
Strong editorial judgment. You can read a draft, namewhat'swrong with it, and rewrite theledeyourself when needed.
Fluency with AI content tools and a clear point of view on how to use them without flattening voice or eroding accuracy.
Comfort working with senior executives, including extracting their point of view, ghostwriting at their level, and pushing back when needed.
Fluency with content performance data and marketing analytics. You manage to numbers without losing the craft.
Familiarity with the modern content stack: CMS, content operations platforms (Workfront, Contently, Writer), SEO and analytics tools, and AI-assisted production.
Experience in legal, regulated, or professional services markets is a strong plus. If youdon'thave it,you'vemoved into a complex vertical before andgottensmart fast.
#LI-TV1
What's in it For You?
- Hybrid Work Model: We've adopted a flexible hybrid working environment for our office-based roles while delivering a seamless experience that is digitally and physically connected.
- Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
- Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow's challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
- Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
- Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
- Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
- Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
About Us
Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.
We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.
As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.
Thomson Reuters makes reasonable accommodations for applicants with disabilities, including veterans with disabilities, and for sincerely held religious beliefs in accordance with applicable law. If you reside in the United States and require an accommodation in the recruiting process, you may contact our Human Resources Department View email address on click.appcast.io. Disability accommodations in the recruiting process may include things like a sign language interpreter, making interview rooms accessible, providing assistive technology, or other relevant accommodations. Please note this email is not intended for general recruitment questions and we will promptly respond to inquiries regarding accommodations. More information on requesting an accommodation here.
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More information about Thomson Reuters can be found on thomsonreuters.com
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