Marketing Director

Job Description

RIGID Industries is hiring a Director of Marketing & Industry Relations to own the RIGID brand and to be its voice across the automotive and off-road industry. This leader runs marketing end to end, from product launches and campaigns to dealer/distributor programs, and builds the OEM, retail, influencer and association relationships that grow RIGID's reach and drive brand and business growth.

You will lead the marketing team and agency partners, own the marketing and sponsorship budget, and work closely with RIGID’s product, engineering, sales and OEM teams to grow share across both Aftermarket and OEM channels.

RESPONSIBILITIES:

Strategy and Brand

· Set RIGID's annual marketing and industry relations plan, tied to revenue, market-share and brand goals; own all aspects of executing plan elements.

· Lead customer, market and competitor research across truck, Jeep, SUV, UTV, powersports and

overlanding buyers.

· Champion the use of AI and digital innovation across marketing functions, staying current on emerging technologies and applying them to improve processes, increase efficiency, and deliver business outcomes.

Dealer/Distributor, Retail, and Channel Marketing

· Build marketing programs for authorized dealers, distributors, installers, and e-commerce retailers in collaboration with RIGID’s sales team, including promotions and point-of-sale materials.

· Equip the RIGID sales team and its channel partners with launch new product communications, product training and promotional calendars.

· Partner with RIGID finance and sales teams to set pricing strategy and execution plans.

Product Launches and Campaigns

· Partner with product and engineering on go-to-market plans for new product launches.

· Plan and execute integrated new product campaigns across digital, social, video, PR, print and events.

· Manage creative, media and PR agencies to deliver on time and on budget.

Industry & OEM Partnerships

· Act as the voice of the RIGID brand in development and growing partnerships across both the automotive and off-road markets.

· Support dealer & distributor network(s) with vehicle makers through co-branded marketing, launch content and dealer accessory programs.

· Partner with OEM partners to develop and execute programs, events, and partnerships across brands

· Identify, negotiate and manage co-marketing and strategic partnerships with vehicle builders, upfitters and complementary aftermarket brands.

· Represent RIGID in trade associations such as SEMA and powersports industry groups.

Events, Meetings, and Community

· Meet regularly with key customers, dealers, distributors and OEM partners to strengthen relationships, gather feedback and uncover new opportunities.

· Own RIGID’s athlete and influencer programs, including race-team sponsorships and series partnerships in desert and off-road racing.

· Represent RIGID in person at trade shows such as SEMA, dealer and distributor meetings, OEM program reviews, customer visits, races and enthusiast events, leading the planning and staffing of each.

· Grow the enthusiast community through ambassadors, influencers, owner builds and media relationships

Events, Meetings, and Community

· Meet regularly with key customers, dealers, distributors and OEM partners to strengthen relationships, gather feedback and uncover new opportunities.

· Own RIGID’s athlete and influencer programs, including race-team sponsorships and series partnerships in desert and off-road racing.

· Represent RIGID in person at trade shows such as SEMA, dealer and distributor meetings, OEM program reviews, customer visits, races and enthusiast events, leading the planning and staffing of each.

· Grow the enthusiast community through ambassadors, influencers, owner builds and media relationships

EDUCATION & EXPERIENCE REQUIREMENTS:

Required

· Bachelor's degree in marketing, business, communications or a related field.

· 10+ years in marketing, partnerships and/or industry relations in automotive, automotive aftermarket,off-road and/or powersports industry.

· 4+ years leading / managing marketing teams.

· A passion for and hands-on experience in the automotive / off-road / outdoor industry in both

professional and personal lives: trucks, Jeeps, UTVs, dirt bikes, racing, overlanding, etc.

· A record of launching products and running integrated campaigns with measurable revenue impact.

· Experience with dealer and distributor channel marketing programs.

· An established network across OEMs, aftermarket brands, retailers, distributors and/or SEMA-affiliated organizations.

· A track record of negotiating and managing partnership and sponsorship agreements.

· Strong command of digital marketing, analytics and marketing technology.

· Experience owning a multi-million-dollar budget and managing agencies.

· Ability and willingness to travel up to 50%, domestically and internationally, including weekends for shows, races and partner meetings.

Preferred

· MBA or advanced degree.

· Experience in automotive lighting or electronics, or with OEM accessory programs.

· Background in motorsports sponsorships and athlete partnerships.

· Familiarity with tools such as Salesforce, HubSpot, Google Analytics and Adobe Creative Cloud.