Senior Branding and Marketing Manager (Hybrid Remote: McLean, VA/DC Area)

Senior Branding and Marketing Manager (Hybrid Remote: McLean, VA/DC Area) General information Date Monday, September 21, 2026 City Remote Country United States Working time Full-time Description & Requirements The Sr. Branding and Marketing Manager position supports the development and execution of enterprise brand and integrated marketing strategy, helping translate strategic direction into compelling campaigns, content, digital experiences, and market-facing activation. This position will support broader brand and marketing strategy while independently leading defined campaigns, initiatives, and workstreams from strategy through execution. This role sits at the intersection of brand, campaigns, content, digital, and creative strategy. The ideal candidate can move comfortably between strategic thinking and hands‑on marketing—taking direction and turning it into actionable plans while also identifying opportunities, developing recommendations, and leading work forward. The Sr. Branding and Marketing Manager position will develop campaign briefs, messaging frameworks, audience strategies, competitive insights, and recommendations that inform marketing and creative direction. Partner with web and digital teams to connect campaign strategy to digital experiences, customer journeys. Monitor market trends, competitors, and campaign performance to identify opportunities and recommend improvements to strategy and execution. Traveling to the corporate headquarters: Tysons, VA on an as needed weekly basis Essential Duties and Responsibilities: Develop innovative strategies and approaches to increase consumer awareness, understanding and engagement in government programs (e.g. Health Insurance, Child Support, Employment, Education). Lead the planning and implementation of integrated communications strategies/tactics across multiple platforms, including print, digital, and social media. Work hand-in-hand with MAXIMUS Project Teams and key stakeholders to develop, manage and deliver communication products and services. Support business development initiatives and high level meetings with existing and potential future clients. Manage Business Development activities for target accounts/markets (e.g., capture planning, proposal writing, pricing, partnerships). Develop briefs and/or presentations in support of new business opportunities. Maintain current understanding of trends and directions affecting the target health and/or human service markets. Project Management. Ensure sound management of client delivery: scope, approaches, timelines, budgets, resources and quality. Manage profit and loss (P&L) for assigned accounts, markets or territories. Manage resources including direct staff, consultants, vendors and/or subcontractors. Job Specific requirements: 5-7 years of experience in brand strategy, integrated marketing, campaign strategy, content marketing, or related disciplines. Experience developing and executing integrated B2B or B2G marketing campaigns. Strong understanding of brand positioning, storytelling, audience strategy, content, digital marketing, and campaign development. Demonstrated ability to independently lead projects and campaigns while working within a broader marketing strategy. Ability to translate complex technology, business, or mission concepts into clear, compelling marketing narratives. Strong strategic writing, presentation, and communication skills. Ability to collaborate across creative, digital, content, social, communications, events, media, and business teams. Proficient with Salesforce, HubSpot or other CRM tools and analytics including AI automation platforms. People leadership skills are not required for this Role. Bachelor's degree in related field required. Minimum of 7 years of related professional experience, 3 years of people management experience required. Maximus is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information and other legally protected characteristics. Maximus compensation is based on various factors including but not limited to job location, a candidate's education, training, experience, expected quality and quantity of work, required travel (if any), external market and internal value analysis including seniority and merit systems, as well as internal pay alignment. Annual salary is just one component of Maximus's total compensation package. Other rewards may include short- and long-term incentives as well as program-specific awards. Additionally, Maximus provides a variety of benefits to employees, including health insurance coverage, life and disability insurance, a retirement savings plan, paid holidays and paid time off. Compensation ranges may differ based on contract value but will be commensurate with job duties and relevant work experience. An applicant's salary history will not be used in determining compensation. Maximus will comply with regulatory minimum wage rates and exempt salary thresholds in all instances. Accommodations Maximus provides reasonable accommodations to individuals requiring assistance during any phase of the employment process due to a disability, medical condition, or physical or mental impairment. If you require assistance at any stage of the employment process—including accessing job postings, completing assessments, or participating in interviews,—please contact People Operations at View email address on click.appcast.io. #J-18808-Ljbffr MAXIMUS