Online Shopper

Manager, Retail Marketing, Amazon Location: Minneapolis, MN, US or Los Angeles, CA, US. Full-Time On‑Site. Overview You are the "Digital Architect" of the Amazon ecosystem for this role. Your goal is to own the "Flywheel" using the content library to drive traffic and sales, improving search ranking. You ensure that when a customer searches for “Star Trek” or “SpongeBob,” they are met with a curated, high‑conversion brand experience that blends streaming, physical media, and consumer products seamlessly. Responsibilities The "Digital Flywheel" Strategy Lead cross‑category initiatives that leverage media milestones to boost retail sales You ensure that a streaming peak on Prime Video channels translates into immediate "Buy Box" wins for Apparel, Home, and Toys Joint Business Planning (JBP) & Vendor Management Partner with Retail Development team and Amazon Entertainment and Character team to secure premium activations in support of key beats digital real estate You are responsible for negotiating top‑tier programs to secure high‑impact placements like Gateway Placements, Deal of the Day (DOTD), and "New Release" category takeovers Full‑Funnel Advertising (Amazon Ads/DSP) Strategize and execute complex campaigns using Amazon Marketing Cloud (AMC) and DSP You develop and manage a diversified budget to target fans at every stage from high‑funnel "awareness" video ads to bottom‑funnel "Sponsored Product" ads that maximize conversion Cross‑Functional Collaboration work across internal Retail Development, category and Brand teams as well as manufacture partners and retailers to ensure support of key priorities Strategic Planning Build strategic marketing plans to maximize priorities incorporating relevant media mix, budget development, program development and deployment with ongoing measurement and adjustment based on performance Brand Store & A+ Content Management Own the "Brand Store." You oversee the design and optimization of sub‑stores for major franchises, ensuring all product detail pages (PDPs) feature mobile‑ready hero images, SEO‑optimized bullets, and high‑quality video content Omnichannel Integration (Product & Streaming) Work closely with the Amazon Prime Video teams to create "Watch & Shop" opportunities You manage the "Digital Shelf" health, monitoring out of stock rates and lost buy‑box to ensure marketing spend isn't wasted on unavailable products Data‑Driven Optimization Use Amazon Brand Analytics and Vendor Central data to track shopper behavior You analyze search frequency rank and market basket analysis to determine which franchises are trending and where to shift marketing investment in real‑time Basic Qualifications 58+ years in retail, shopper, or channel marketing, specifically managing a high‑volume, multi‑category retail account Deep understanding of various retail lifecycles (e.g., fast‑paced nature of Apparel vs seasonal peaks of Toys) Proven ability to act as the connective tissue between internal licensing category managers and external retail merchants and marketing leads Ability to think and act strategically, finding opportunities to place products in unconventional aisles to capture cross‑basket sales #J-18808-Ljbffr