MULTIMEDIA SPECIALIST AND WEBMASTER

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MULTIMEDIA SPECIALIST AND WEBMASTER

Full Time Douglasville, GA, US Salary Range: $23.75 To $23.75 Hourly

JOB SUMMARY

The person in this position shoots, edits, and performs post-production work on all TV station programming and manages program scheduling for on-air content that is approved by the Community Relations Director. This incumbent also assists in development and oversees the maintenance of the City’s main webpage.

ESSENTIAL JOB FUNCTIONS

Website & Digital Platform Management Oversees the daily operation, maintenance, performance, and security of the City’s official websites and affiliated subsites, ensuring reliable functionality, accessibility, and public usability. Coordinates website structure, content updates, and enhancements in collaboration with departmental subject matter experts; initiates routine content reviews to ensure accuracy and timeliness. Ensures compliance with accessibility standards and apply search engine optimization (SEO) best practices to improve discoverability of City information. Coordinates with the Information Technology Department regarding hosting services, domain registration, SSL certification, and overall site security. Analyzes website traffic and performance metrics and prepares reports to inform content strategy and continuous improvement. Updates information, materials, and content regularly to ensure the City’s digital presence remains current and accurate. Responds in a timely manner to citizen requests and inquiries submitted through website forms and digital platforms, ensuring appropriate routing and follow-up. Research emerging website needs and periodically recommends enhancements, upgrades, and new functionality to support evolving public engagement goals. Content Creation & Digital Communications Creates, edits, and manages written, graphic, and multimedia content for websites, digital platforms, newsletters, and presentations. Designs and maintains online forms and interactive tools to support service delivery, data collection, and two-way communication with residents. Supports digital branding efforts by ensuring content aligns with established City brand guidelines, messaging standards, and visual identity. Maintains and organizes the City’s digital asset library, including photography, video, and graphic files, using standardized naming conventions and version control. Provides proofreading and editorial support to ensure clarity, consistency, and accuracy of published materials. Newsletter & Public Engagement Support Manages production and distribution of the City’s electronic newsletter, ensuring timely inclusion of accurate news, events, and announcements. Coordinates content sequencing, formatting, and automated feed compatibility to support consistent and effective outreach. Monitors and responds to resident inquiries received through digital communication tools, escalating or routing requests as appropriate. Multimedia Production & Event Coverage Plans, shoots, and edits digital video and audio content for internal and external audiences in support of City communication objectives. Assists with studio and field production, including photography, videography, and event coverage, as assigned. Maintains readiness and proper storage of photography and video equipment, including cameras, audio gear, lighting, batteries, and media storage. Downloads, archives, and categorize digital media in accordance with departmental standards to ensure long-term accessibility and retrieval. Works closely with marketing, communications, and City departments to assess digital communication needs and translate them into effective web and multimedia solutions. Contributes to broader digital communication planning and strategy discussions to enhance public engagement and information delivery. Manages multiple concurrent projects with minimal supervision, balancing competing priorities and deadlines. Documents, tracks, and completes work requests using the department’s project tracking system. Performs other related duties as required.

MINIMUM EDUCATION AND EXPERIENCE REQUIREMENTS

Requires a Bachelor’s Degree in Communications, Marketing, Advertising, or a related field; two (2) years of related experience; related experience in TV Broadcast production preferred; or an equivalent combination of education and experience.

CERTIFICATION, LICENSE, AND SPECIAL REQUIREMENTS

None.

KNOWLEDGE, SKILLS AND ABILITIES

Knowledge of principles and practices of producing television programs. Knowledge of media sources and resources. Knowledge of computer systems and software utilized in a business environment. Knowledge of video software. Ability to edit raw footage in post-production to a quality finished program. Ability to operate presentation equipment. Ability to create graphic design elements in production work. Ability to set up and operate field equipment. Ability to troubleshoot and provide technical support. Ability to operate remote vehicle and equipment. Ability to communicate clearly and concisely, verbally and in writing. Ability to establish and maintain effective relationships with those contacted in the course of work. Ability to exercise judgment in the release of information. Ability to coordinate and manage several projects simultaneously using effective time management and problem-solving techniques. Ability to work independently and follow through on assignments with minimal direction.

PHYSICAL DEMANDS

The work requires light physical effort and involves prolonged periods of sitting; frequent use of a computer and digital devices requiring repetitive motion; visual acuity to review and produce digital content; hearing and speaking to communicate effectively in person, by telephone, and through virtual platforms; and sustained mental acuity to manage multiple tasks, analyze information, and meet deadlines.

WORK ENVIRONMENT

The work is typically performed in a safe, secure office environment and may include periodic field assignments or event coverage. The position operates in a dynamic setting that requires adaptability and responsiveness to changing priorities, deadlines, and unanticipated communication needs. #J-18808-Ljbffr Southeast Tourism