Sr. Coordinator, PR & Events

Sr. Coordinator, PR & Events

The Sr. Coordinator, PR & Events will support the execution of PR, VIP, and event initiatives to drive brand visibility and awareness. This role assists with outreach, sample coordination, press coverage tracking, and event logistics, while partnering cross-functionally to support key brand moments across retail, wholesale, and brand channels. Contributes to reporting and day-to-day operations to ensure smooth execution and consistent brand presence.

Responsibilities:

• Support strategic outreach and cultivate relationships across VIP, influencer, and editorial contacts to contribute to securing regular brand placements.
• Execute consistent outreach with strong follow-through, demonstrating ongoing progress in building and strengthening active media relationships
• Support and attend VIP fittings for key brand moments including but not limited to; NYFW presentations, CFDA Awards, ambassador campaigns, retail activations, and branded content shoots
• Track, compile, and proactively share editorial coverage and VIP placements across internal and external channels in a timely manner
• Coordinate incoming VIP requests across cross-functional teams, ensuring clear communication, responsiveness, and adherence to timelines
• Contribute to consistent and strategic pitching efforts to support securing across relevant fashion outlets
• Support pitching across seasonal collections, collection launches, and timely editorial opportunities, including shopping stories and key brand moments
• Cultivate and strengthen relationships with editors and stylists through press previews, market appointments, and targeted off-site meetings
• Assist in coordination and on-site execution of press days and showroom appointments, including guest list development, outreach, and overall experience
• Ensure timely sharing of hi-resolution imagery, accurate credits, and sample requests to support editorial placements
• Review outreach lists and pitches for affiliate agency partners, ensuring alignment with brand positioning, target audience, and editorial strategy
• Support implementation and ongoing maintenance of internal event systems (e.g., Smartsheets, Concur) to track timelines, budgets, and key success metrics
• Coordinate VIP dressing for events as needed, ensuring alignment across teams and timelines
• Contribute to execution across different internal stakeholders including but limited to PR, Retail, Wholesale and Atelier Direct.
• Contribute to a consistent cadence of VIP and event placements for social use, ensuring alignment with product priorities, adjacent brand narratives, and visual direction
• Support communication and coordination across Retail, AD, Wholesale, Design, Social, and Content teams to align on key initiatives and brand moments
• Compile and share reporting on PR activations, including influencer gifting, event recaps, strategy decks, and media placements, with support from the PR & Events Assistant and Director oversight
• Support image selection and content creation for approval with Social and Content teams
• Track invoicing, budgets, and expenses, ensuring accuracy and timely submission
• Coordinate sample trafficking across sendouts, returns, follow-ups, and confirmations, ensuring accuracy and timely communication
• Track and share editorial coverage, VIP/influencer placements, and earned social media across internal channels
• Compile and organize industry news and research for distribution to leadership teams
• Assist with submission and tracking of PR & Events-related invoices
• Contribute to event logistics, including planning tools, event supplies, and vendor coordination
• Build proficiency across internal systems and platforms, including Smartsheets, ShopMy, Launchmetrics (Fashion GPS), Instagram, and LinkedIn
• Provide guidance and onboarding support to interns, when applicable

Desired Background:

• 2+ years of experience in Fashion, PR, Marketing or Social Media
• Bachelor's degree required
• Internship experience preferred

Skills:

• Strong organizational skills and attention to detail, with the ability to manage multiple priorities and execute with accuracy
• Clear and effective written and verbal communication, paired with sound judgment and problem-solving in day-to-day execution
• Collaborative, proactive and professional approach, with the ability to work independently and adapt within a fast-paced environment
• Thoughtful and creative thinking aligned with brand positioning and business objectives
• Demonstrates a strong interest in the evolving fashion, media, and cultural landscape, with an awareness of industry conversations, emerging talent, and relevant news and trends.
• Working proficiency across key platforms and applications, including Microsoft Office, Blue Cherry, Launchmetrics (Fashion GPS), Dash Hudson, Hootsuite, Sprout Social, Smartsheets, ShopMy, Instagram, and LinkedIn

Base Salary Range:

The base salary range for this position is $60,000 – $66,000. Base pay offered may vary depending on skills, experience, and location.

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.