Retail Marketing & Brand Manager
Rita Staffing
Job Description
Job Description
Retail Marketing & Brand Manager
Remote (U.S.-Based) | Travel Required
We are seeking a strategic and results-driven Retail Marketing & Brand Manager to lead brand growth initiatives across the U.S. retail market. This is a high-impact opportunity for a marketing leader who thrives at the intersection of brand strategy, commercialization, innovation, and execution.
In this role, you will work closely with cross-functional teams to drive brand growth, support new product launches, strengthen market presence, and deliver measurable business results.
What You'll Do
- Develop and execute retail marketing and brand strategies that drive growth and market share
- Lead go-to-market plans for new products and brand initiatives
- Manage promotional programs, analyze results, and optimize performance
- Oversee brand messaging, packaging, visual assets, and customer-facing communications
- Drive digital marketing, social media, and content strategies
- Partner closely with sales, supply chain, and product teams to support business objectives
- Manage marketing budgets, track ROI, and make data-driven recommendations
- Monitor industry trends, consumer insights, and competitive activity
- Build strong relationships with agencies, vendors, and key partners
- Create presentations, reports, and strategic recommendations for leadership
What We're Looking For
- Minimum 5-7 years of retail marketing and brand management experience
- Experience within grocery, food, consumer packaged goods (CPG), or related retail industries is strongly preferred
- Proven success developing and executing brand growth and commercialization strategies
- Strong analytical, communication, and presentation skills
- Experience managing budgets and measuring marketing effectiveness
- Demonstrated leadership experience with the ability to influence and collaborate across departments
- Results-driven professional who can balance strategic thinking with hands-on execution
- Bilingual English and Spanish required
- Ability to travel as needed
Vacancy posted 3 days ago
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