Martech Consultant

Martech Consultant

Location: New York City, NY / Chicago, IL / Dallas, TX

Duration: Full Time

Job Description:

• Hands-on expertise with marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, Eloqua, HubSpot, Adobe Campaign).

• Experience in designing and optimizing sales, marketing, and commerce-related customer journeys.

• Strong understanding of data management, analytics, and reporting tools

• Knowledge of privacy, consent, and global compliance standards.

• Excellent communication, problem-solving, and stakeholder engagement skills.

• Bachelor’s degree in Marketing, Computer Science, Information Systems, or related field.

• Certifications in major marketing automation platforms (e.g., Adobe, Salesforce, Marketo, HubSpot).

• Experience with API integration, ETL, and data platform tools.

• Proven track record in global rollout of solutions and working with cross-regional stakeholders

Roles & Responsibilities:

• Marketing Technology Automation: Develop and deploy marketing automation workflows, campaigns, and integrations across platforms such as Salesforce, HubSpot, Marketo, Eloqua, and Adobe Campaign.

• Solution Design: Translate business requirements into actionable marketing automation solutions, collaborating with stakeholders to ensure alignment with strategic objectives.

• Privacy & Compliance: Address privacy, consent, and preference management in line with global market needs and regulatory requirements.

• Integration: Integrate foundational capabilities and intelligent tools (e.g., CDP, CRM, CMS, analytics) to enable unified customer journeys and data-driven marketing execution.

• Performance Measurement: Implement AI-powered search, telemetry, and experience measurement tools to monitor and optimize campaign effectiveness and core web vitals.

• Stakeholder Collaboration: Work closely with sales, marketing, and commerce teams to design customer journeys and deliver solutions that support global business delivery goals.

• Training & Enablement: Educate marketing teams on automation platforms, best practices, and campaign optimization techniques

Generic Managerial Skills, If any:

• Strong analytical and problem-solving abilities.

• Excellent communication and stakeholder management skills.

Ability to work independently and in cross-functional teams.