Marketing Lead

Job Summary Lead the development and execution of marketing assets and programs that enable BCBS Plans to effectively position and promote national initiatives. Oversee integrated, multi‑channel content and campaign delivery, aligning strategies to complex business priorities while partnering closely with Plans and key stakeholders. Key Responsibilities Lead and facilitate marketing Plan Collaboratives such as the B2B Marketing Collaborative, setting annual priorities, tracking deliverables, and advising local Plans on marketing strategies and campaign needs. Serve as a center of excellence and trusted advisor to BCBS Plan marketing leaders and internal stakeholders, building scalable frameworks, tools, and best practices that drive enterprise alignment and consistency. Develop and implement marketing strategies, plans, and tactics for BCBSA national programs, translating business priorities and audience insights into actionable recommendations aligned with enterprise objectives. Oversee content development and creative direction for marketing deliverables including presentations, collateral, and digital content; develop messaging frameworks, value propositions, and brand guardrails that balance consistency with flexibility. Manage third‑party agency and in‑house resources in support of marketing campaigns, ensuring seamless planning, execution, reporting, and optimization. Identify and integrate AI‑enabled approaches and emerging technologies into marketing practices; develop playbooks and tools that enable scalable execution across internal teams and local Plans. Required Experience 7+ years of marketing/communications planning and implementation, preferably in health care. Experience writing for a variety of communication vehicles including websites, multimedia, print and online collateral, and market‑facing collateral. Experience in content marketing and familiarity with secondary research to drive marketing communications strategy development. Relevant industry experience in marketing/sales support at a health care/insurance company, consultancy, brokerage, or a related industry such as financial services. Required Education BS in Marketing, Communications, New Media, or related field; or equivalent work experience. Skills & Abilities Advanced promotional writing skills. Proficiency with Microsoft Office. Advanced oral and written communication skills with strong command of grammar and composition principles. Advanced analytical and problem‑solving skills. Advanced ability to develop and execute results‑driven communications. Familiarity with AI‑enabled marketing tools and emerging technologies that enhance audience targeting, content development, and campaign effectiveness. Benefits We offer a comprehensive package of benefits, including paid time off, 11 holidays, medical/dental/vision insurance, generous 401(k) matching, a lifestyle spending account, and many other benefits to eligible employees. This role is also eligible for annual bonus incentive pay. #J-18808-Ljbffr 001_BCBSA Blue Cross and Blue Shield Association