Director of Sales

Job Description

Job Description

Bridgewater: A Legacy Retirement Community
Full-Time | Salary + Bonus Potential | Senior Living Sales Leadership

About Bridgewater

At Bridgewater: A Legacy Retirement Community, we're known for our warm, resident-centered Personal Touch Culture. Our goal is to create an environment where residents, families, and team members feel valued, supported, and truly at home.

We are seeking a dynamic, relationship-driven Director of Sales to lead occupancy growth, build strong referral partnerships, and represent our community with professionalism, compassion, and purpose. This is an exciting opportunity for an experienced sales leader who is passionate about connecting with people, driving results, and making a meaningful impact in senior living.

Compensation & Benefits

Salary: $65,000+ annually depending on experience + bonus potential

Benefits Include:

• Medical, dental, and vision insurance
• Life insurance
• 401(k) with company match
• Paid time off
• Professional development opportunities
• Supportive, team-oriented culture
• Long-term career growth opportunities

Position Overview

As the Director of Sales , you will lead the sales and outreach efforts for Bridgewater and play a key role in driving occupancy and revenue growth. You will oversee the full sales cycle-from lead generation and prospect follow-up to tours, move-ins, and relationship management-while creating and executing strategic marketing and outreach initiatives.This role is ideal for a motivated sales professional who thrives in a fast-paced environment, enjoys building lasting relationships, and has a passion for helping seniors and families navigate an important life transition.

Key Responsibilities

• Respond promptly to inbound inquiries by phone, email, and online platforms
• Conduct engaging in-person and virtual tours for prospective residents and families
• Build rapport with prospects, identify needs, and guide them through the decision-making process
• Manage the full sales pipeline and maintain accurate records in the CRM system
• Develop and implement strategic sales plans to meet or exceed occupancy goals
• Build and maintain referral relationships with healthcare providers, community organizations, and local partners
• Partner with the Executive Director and Regional Sales leadership on marketing initiatives and outreach strategy
• Coordinate and participate in community events, networking opportunities, and external outreach efforts
• Monitor local market trends, competitor activity, and opportunities for growth
• Deliver a welcoming, high-touch move-in experience for new residents and their families

Qualifications

• Proven success in sales, business development, or relationship-based sales required
• Senior living, healthcare, hospitality, or related industry experience preferred
• Strong closing skills with a track record of meeting or exceeding sales goals
• Excellent communication, presentation, and interpersonal skills
• Ability to build trust with residents, families, referral partners, and professional contacts
• Self-motivated, goal-oriented, and able to work independently while collaborating with a team
• Experience using CRM systems and general computer proficiency
• Passion for customer service and delivering an exceptional experience

Why Join Bridgewater?

At Bridgewater, you'll be part of a mission-driven community where relationships matter and your work makes a real difference. If you're a driven sales professional who values connection, service, and results-and you're looking for an opportunity to grow while helping seniors find their next home-we'd love to hear from you.

Apply today to join the Bridgewater team and help create exceptional experiences for residents and families every day.