Director Product Marketing Manager

Director Product Marketing Manager - Optimization Solutions

This role is not eligible for immigration sponsorship

Great technology starts with great people. At Samsung, we're building products and experiences that reach millions of people around the world every day. Behind every innovation is a team driven by curiosity, collaboration, and a passion for what's next.

For nearly five decades, Samsung has been at the forefront of technological advancements, investing over $100 billion and creating more than 20,000 jobs nationwide. Our mission is to integrate cutting-edge products, services, and AI technology to deliver smarter, sustainable, and more connected experiences that empower people to live better.

We take pride in the creativity and diversity of our talented people – they are at the forefront of everything we do. Their skillset and mindset drive our continued success. Only the resilient and resourceful thrive in the daily dose of the unexpected at Samsung. We unapologetically push to achieve unforeseen potential in everything we do, both at the workplace and at home. We fearlessly face challenges head-on, conquer the unconquerable, and live comfortably in the uncomfortable zone.

To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

At Samsung Ads, the best advertising feels like part of the experience – and you'll help bring it to life. Here, you'll build advertising solutions that connect brands with audiences through one of the world's largest connected TV platforms. By combining data, technology, and creativity, you'll help redefine the future of connected TV advertising.

We focus on enabling brands to connect with Samsung audiences across all devices. As an international company, Architects at Samsung work on big complex projects with stakeholders and teams located around the globe.

Our purpose is to deliver unparalleled results for our customers. Samsung Ads uniquely transforms the advertising landscape by using comprehensive data to build the world’s most intelligent connected audience platform. We deliver on Samsung Electronics’ 51-year commitment to excellence through smart, easy, effective advertising solutions to make advanced video advertising work.

Position Summary:

Samsung Ads is seeking a Product Marketing Director to lead product marketing for our B2B performance optimization portfolio, including Retail Media Network offerings. This role will shape how we position, launch, and grow solutions spanning new ad formats, targeting capabilities, and data partnerships—turning product innovation into compelling value for advertisers, agencies, and industry partners.

As a senior individual contributor, you will own product marketing strategy and execution across the product lifecycle. You will partner with Product Management, Engineering, Sales, and go-to-market teams to translate technical capabilities into differentiated offerings, clear messaging, and actionable sales strategies that drive adoption and revenue.

You will bring a commercial perspective to product development, validate market readiness, and build positioning, packaging, and launch plans. You will also collaborate with Monetization and FP&A on rollout planning and account prioritization, and with Sales Learning & Development and the PMO on sales enablement, training, and adoption measurement.

Reporting to the Senior Director of Product Marketing within the Commercialization team, you will help turn emerging product ideas into market-tested, commercially viable solutions that deliver measurable results for Samsung Ads clients.

Your long-term mandate is to make Samsung Ads’ optimization solutions an essential investment for leading brands and agencies. You will also help define and streamline our go-to-market strategy, building alignment across teams to bring differentiated solutions to market and scale their impact.

Role and Responsibilities:

• Lead B2B Product Marketing for Samsung Optimization products - Serve as the primary point of contact for Product Marketing for select Samsung optimization products, including Retail Media Network (RMN), working closely with cross functional teams to bring these offerings from launch into successful, always-on, must-buy offerings.
• Develop and Execute Strong Go-To-Market that Drives B2B Samsung Optimization Solutions Adoption - Refine and accelerate the team’s overall go-to-market product strategy from conception to launch to recurring buys.
• Understand the Customer and What it Takes to Win - Capture the voice of the customer by analyzing advertiser needs, pain points, demands, and market trends, and translating those insights into prioritized product and GTM strategies to accelerate sales.
• Package New and Existing Offerings that Meet Customer Business Objectives - Take new, complex products and distill them into easy-to-understand offerings for client audiences, working with partner teams to refine product market fit.
• Build and Refine Value Propositions - Create clear, compelling narratives for each Samsung Optimization & RMN offering/content, bringing industry and market intelligence into the mix.
• Define the Samsung Product Arc - Work with Product, Engineering, GTM, and Insights to build clear ‘sales ready’ turnkey programs, including cases, claims, and benchmarks that inspire confidence in sellers and adoption from clients.
• Partner Cross-Functionally - Work daily with Product Managers, Product Strategy, Marketing and Sales to bring offerings to life. Regularly to go top-to-top and bring an informed recommendation on offering steer and deployment.

Qualifications/Skills:

• CTV/Media/Advertising Product Marketing Expertise : 12+ years of experience in leading advertising-related product marketing programs, the majority of which have been spent driving leading product marketing programs in media, programmatic, sponsorship, and/or technology-related ad sales.
• Strong Performance Optimization knowledge : At least 5+ years of experience in performance optimization solution building, including deep knowledge in ML optimization solutions, performance/KPI measurement, RMN. Strong familiarity with client expectations and outcomes, as well as industry standard pricing and bundling concepts.
• Product Marketing Lifecycle Ownershi p: Experience in leading the full lifecycle of B2B, ads, or content product marketing development, from early-stage Product Manager / BD partnership to alpha/beta to general availability, partnering with cross-functional teams as needed.
• Proven Track Record of Successful Product Launches: Successfully developed, launched, and deployed new products, and accelerated adoption of existing products, especially within the CTV, programmatic, sponsorship, or advertising space.
• Outstanding cross-functional collaboration : Particularly with Product, Engineering, Product, L&D, Monetization, and Sales teams.
• Quantitative and GTM Familiarity : Proficiency in data analysis, basic 3rd party market research, and crafting product arc narratives.
• Bachelor’s degree in a related field (product, marketing, business, media, etc)

Preferred Qualifications:

• Strong Market Landscape Knowledge: Direct experience at or with leading media, CTV/OTT advertising platforms, or related programmatic platforms (e.g. Meta, Netflix, Google, Amazon, Apple, Pinterest, Disney, Roku, etc)
• Familiarity with Samsung Ads products : Including but not limited to programmatic and direct offerings, device capabilities, and Samsung TV+ upper funnel offerings
• Data-driven : Use data and metrics regularly to understand product adoption, quantify product feedback and performance, and overall commercial impact
• Excellent Communication: Strong written and verbal communication, as well as persuasive presentation skills
• Strong Operator: Exceptionally organized and operationally-focused

Life @ Samsung -

Benefits @ Samsung -

Additional Information:

• Travel : This role may require occasional domestic or international travel (up to 15%) for internal and external meetings.

NYC ONLY

The salary range for this role, for candidates based in NYC, is expected to be between $210,000 and $230,000. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role.