Senior Product Manager

Senior Product Manager

We are looking for a Senior Product Manager to lead our Traffic: AEO, SEO, SEM, ASO & Guest Experience. This role owns the front door of the platform. This role defines how our same-day delivery ecosystem is discovered, indexed, and cited across the entire digital landscape. You will bridge the gap between traditional and paid search (Google, Bing, Yahoo, Meta), app ecosystems (Apple, Google Play), and the emerging "latent space" of generative AI (OpenAI, Perplexity, Gemini). Your goal is to ensure that whenever a user expresses a high-intent need, our platform is the definitive recommendation.

What You'll Need to Be Successful

Core Responsibilities

• AEO (Answer Engine Optimization) & Semantic Authority
• LLM Crawlability & Indexing
• AI Search Data Strategy
• High-Dimensional Discovery
• Competitive Understanding
• Brand Citation, Discoverability, & SOV

2. Modernized Technical SEO & Content Strategy

• Enterprise Organic Growth Strategy
• Next-Gen Technical SEO
• Intent-Based Content & Discovery
• Local SEO at Scale

3. Ungated Guest Marketplace Experience

• Frictionless Guest Commerce
• Acquisition & Conversion Growth
• Progressive Identity Strategy
• Guest-to-Member Lifecycle
• Cross-Functional Execution

4. Performance Media (SEM) & Paid Discovery

• Feed-Driven Growth
• Landing Page Relevance
• SEM/AEO Synergy

5. App Store Optimization (ASO) & Apple Search Ads (ASA) Unified Mobile Growth Strategy

• App Ecosystem Visibility
• Deep-Link Architecture
• Conversion Rate Optimization (CRO)
• Competitive App Store Intelligence
• Apple Search Ads (ASA) Strategy & Partnership

6. Horizontal Influence & Leadership

• Influence Without Authority
• Knowledge Socialization
• Strategic Vision Alignment
• Stakeholder Alignment

Ideally, this candidate will have in-depth Product Management experience with front end and back end applications along with knowledge of good data handling practices. You will have demonstrated an ability to work closely with Data Science, Marketing, Engineering, & Design teams and have a comprehensive understanding and proven results in defining and delivering on product objectives and key results. This candidate should also have proven results defining new technology/features and working cross functionally to prioritize development of the most impactful features.

Your Responsibilities

• Partner with Marketing, Data Science, Engineering, UX, and Product leadership to formulate cross-product roadmaps, identify dependencies, influence decision making, and drive prioritization
• Lead discovery initiatives to identify new opportunities for improving our products and key results
• Set team OKRs and gain buy in with leadership and peers
• Develop product roadmaps and ensure alignment with stakeholders and partners to drive implementation and measurement
• Find opportunities for improvement across the business and your team and assist in and conduct decision-making across team
• Proving product and strategic initiative efficacy and driving business results

Requirements

• 5+ years of progressively increasing responsibility in product management roles
• Experience developing objectives and key results and feature roadmaps
• Experience in developing discovery initiatives & creating strategies for emerging opportunities
• Experience partnering with business and tech teams to create aligned upon roadmaps

Skills & Education

Agile Methodology, Product Management, Product Roadmap, Search Engine Optimization (SEO)

Work Arrangement

To foster connection while offering continued flexibility, hybrid team members have the following in-office expectations:

Hybrid roles in Birmingham, AL typically work in-office at least 2 days per week, with core in-office days on Wednesdays and Thursdays.

Hybrid roles in Minneapolis, MN typically work in-office at least 1 day per week on either Tuesday, Wednesday, or Thursday.

Hybrid roles in San Francisco, CA typically work in-office at least 1 day per week between Monday and Thursday.

Certain roles may require in-office presence on a full-time basis. Please work with your recruiter to learn more about the classification of this role.

About Shipt

Shipt is a retail tech company that connects people to reliable, high-quality delivery with a personal touch. Shipt connects customers to the things they want from the stores they love, retail businesses to more satisfied customers, and workers to new earning opportunities.

At Shipt, we aim to put our team first to boost a sense of belonging, spark opportunities for growth, provide unique benefits and commit to giving back to our communities in ways that make life better, both personally and professionally. We understand that our service, our culture, and our connection to our communities are only made better by every single person who shows up to work here every day. Learn More.

Shipt is an independently operated, wholly owned subsidiary of Target Corporation and available in more than 5,000 U.S. cities. Shipt was founded and is headquartered in Birmingham, Alabama. For more information, please visit Shipt's company site at Shipt.com.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or any other characteristic protected by law.

Please inform your recruiting contact upon initial connection if you need a reasonable accommodation. If you need assistance filling out a job application, please complete this form.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Employees (and eligible family members) are covered by medical, dental, vision and more. Employees may enroll in our company's 401k plan. Employees will also be eligible to receive discretionary vacation for exempt team members, paid holidays throughout the calendar year and paid sick leave. Other compensation includes eligibility for an annual bonus and the potential for restricted stock units based on role.