Social Media Growth Lead

Role Description

We’re looking for a Social Media Growth Lead to build the social growth engine for BWZ’s brands — growing engaged audiences of senior decision-makers and converting them into subscribers, community members, and repeat consumers of our owned content.

This role is responsible for turning our editorial content, audio, events, expert insights, and thought leadership into high-performing, platform-native formats and campaigns that drive visibility, repeat engagement, and measurable audience growth.

You will own how our brands show up across social channels by translating our core ideas into content senior leaders watch, engage with, share, return to, and ultimately convert from social followers into owned audience members.

This is not just a content publishing role. You will build repeatable systems for:

• Social distribution
• Audience growth
• Paid amplification
• Partner activation
• Platform experimentation
• Subscriber conversion
• Repeat engagement

Your work will expand our reach, deepen engagement, grow qualified audiences, and make social a reliable source of new ICP subscribers and loyal community members.

Qualifications

• Experience growing engaged audiences through social platforms
• Experience producing short-form, platform-native content, especially video
• Experience translating editorial, thought leadership, audio, video, events, or expert content into social formats
• Experience running and optimizing organic and paid social campaigns
• Experience managing paid social budgets and improving performance over time
• Experience tracking, analyzing, and acting on social performance data
• Strong judgment around content selection, hooks, timing, packaging, and distribution
• Ability to build repeatable social formats, campaign systems, and growth playbooks
• Experience working with partners, creators, contributors, experts, or internal leaders to amplify content
• Strong planning and organizational skills, without defaulting to calendar management as the main measure of success

Requirements

• You understand how senior decision-makers consume content on social platforms — what makes them stop, watch, engage, share, return, and eventually subscribe.
• You think beyond individual posts. You know how to build repeatable audience growth systems across organic content, paid amplification, partnerships, platform opportunities, and owned-channel conversion.
• You are strong at turning editorial, audio, video, events, and expert insights into platform-native formats that fit how people actually behave on LinkedIn, YouTube, and other relevant channels.
• You care about audience quality, not just reach. You understand how to grow the right audience, create repeat engagement, and move people into owned channels.
• You are data-informed and action-oriented. You track what is working, understand why it is working, and make practical decisions about what to scale, stop, or test next.
• You know how to take a single piece of content, event moment, or expert idea and turn it into multiple social assets, hooks, formats, and distribution opportunities.
• You are comfortable working across organic social, paid amplification, creator/expert partnerships, employee amplification, and platform-native opportunities to grow a high-value audience.
• You are organized and execution-focused, but you do not just manage a content calendar. You build systems, spot patterns, and improve performance over time.

Benefits

• Annual base salary in the range of $85,000 to $110,000 USD
• Discretionary bonus
• Comprehensive benefits package

Company Description

We’re a rapidly growing, independent media tech company headquartered in Vancouver, B.C. Canada. Since 2012, our portfolio of influential digital publications has been helping millions of people succeed at work.

Our brands cover thought leadership for executives in:

• Project management
• People management
• Product management
• Tech
• Marketing
• And many others

We enjoy an impact-driven environment that combines the agility of a startup with the creativity of an agency and the diversity of a global company.

We’ve previously ranked #30 in The Globe and Mail’s Fastest Growing Company list as well as Deloitte's Fast 50 program, received a CMI award for Best Digital Publication for The Digital Project Manager—and we’re listed in both Canada's Top Small & Medium Employers, and Best Employers in BC!

All of this growth is driven by our commitment to our mission: In a world of evolving skills, practices, and technology, we’re creating a playbook for the future of work and empowering communities to create it with us.