Business Development and Marketing Associate

Full-Time | Remote within the U.S. | Competitive Salary & Benefits

LAUNCHER.SOLUTIONS is seeking a Business Development and Marketing Associate to generate qualified opportunities for our SaaS lending technology. This is primarily a business development role, with marketing responsibilities that support pipeline growth and market awareness.

The ideal candidate is a strong communicator who enjoys researching target accounts, initiating conversations, and translating market insights into effective messaging. You should be comfortable learning a complex product and engaging prospective customers by email, phone, and LinkedIn.

Key Responsibilities

Business Development

• Build and maintain targeted prospect lists of banks, credit unions, finance companies, and other organizations that fit our markets.

• Research prospective accounts, decision-makers, business needs, and relevant industry developments to support informed outreach.

• Conduct consistent, personalized outreach through email, phone, LinkedIn, and other appropriate channels.

• Follow up promptly with prospects who engage with campaigns, events, website content, or inbound inquiries.

• Introduce LAUNCHER.SOLUTIONS and its products, identify potential needs and timing, and qualify fit and interest.

• Coordinate discovery conversations and product demonstrations with senior sales, product, or company leadership.

• Maintain accurate activity, contact, and opportunity information in CRM and marketing systems.

• Track outreach results and help refine target lists, messaging, sequences, and follow-up strategies.

Marketing

• Help plan and execute marketing campaigns designed to generate awareness, engagement, and qualified leads.

• Create content for the company website, email campaigns, social media, newsletters, and sales collateral.

• Maintain the company website using WordPress and help keep messaging and branding clear and consistent.

• Support SEO, paid search, digital advertising, remarketing, and campaign-performance reporting.

• Work with company leadership and product teams to translate product capabilities into effective market-facing content.

• Support trade shows, conferences, sponsorships, and related pre-event and post-event campaigns.

This role focuses on prospecting, qualification, and meeting creation rather than independently managing complex enterprise sales cycles or closing transactions.

What We’re Looking For

• Experience in business development, sales development, demand generation, or a related B2B role.

• B2B SaaS or technology experience is strongly preferred; lending, fintech, banking, credit union, or financial-services experience is highly valued.

• Demonstrated comfort with prospect research and outbound communication by email, phone, and LinkedIn.

• Strong written and verbal communication skills and the ability to explain complex software in clear business terms.

• Familiarity with CRM, prospecting, email marketing, marketing automation, or lead-generation tools.

• Experience creating content for websites, email, social media, or sales materials.

• WordPress experience and working knowledge of SEO, SEM, web analytics, Google Ads, or remarketing are beneficial.

• Strong research, organizational, and follow-through skills, with the ability to manage multiple priorities.

• Graphic design skills and experience with Photoshop or similar tools are a plus.

• A degree in marketing, communications, business, or a related field is a plus; relevant practical experience is equally valued.

• Willingness to travel periodically for conferences, trade shows, customer meetings, and other industry events.

Benefits

• Fully remote work environment.

• Competitive salary based on experience and qualifications.

• Annual performance-based raises and bonuses.

• Comprehensive benefits package.