Sr. Director, NA Marketing - Utility New Portland, OR

The Sr. Director, NA Marketing - Utility is responsible for shaping and driving Utility’s brand growth andintegrated marketing strategy across North America. This role oversees brand, digital, product, DTC,wholesale, and channel marketing, leading consumer engagement, storytelling, and demand generationinitiatives that strengthen brand affinity and drive sell-through to deliver short- and long-term growth.

This leader will balance creativity with data, purpose with performance, and brand building withcommercial outcomes. They will partner closely across Sales, Product, Merchandising, DTC, Wholesale,and Global teams to deliver cohesive, consumer-first experiences that elevate the KEEN brand and Utilitybusiness across all channels.

Essential Functions

Description

• Lead the North America Utility marketing strategy and annual operatingplan, aligned with the VP’s regional strategy, global brand and productdirection, and Utility business priorities.
• Translate global product positioning, seasonal story architecture, and integrated plans into differentiated North America Utility campaigns, channel strategies, and go-to-market priorities; represent regional needs, insights, and execution requirements in partnership with the Global Sr. Director, Product & Integrated Marketing.
• Steward Utility brand positioning and storytelling across North America consumer touch points, ensuring a consistent expression of the KEEN brand that is relevant and compelling for regional consumers.
• Direct integrated, full-funnel Utility marketing across brand, digital, DTC, retail, wholesale, and experiential channels, balancing long-term brandbuilding with demand generation and commercial outcomes.
• Serve as the senior marketing partner to Product, Merchandising, Sales, Ecommerce, Creative, and regional leadership to bring Utility products,seasonal priorities, and key initiatives to market effectively.
• Partner with Consumer and Fan Insights to shape North America Utility marketing strategy, define KPIs, and use market intelligence andperformance data to refine plans, investment recommendations, andexecution.
• Partner with Ecommerce leadership to shape Utility initiatives that strengthen traffic, conversion, customer engagement, and retention acrossdigital channels.
• Lead and develop the Director, NA Wholesale Marketing, ensuring wholesale marketing strategy and activation plans are aligned to Utilitypriorities while maintaining clear ownership for wholesale program executionwithin that role.
• Lead and develop the Senior Marketing Manager, Utility, providing strategic direction and accountability for go-to-market execution across paid media,PR, influencer, partnerships, and events.
• Build senior relationships with key wholesale accounts and cross-functional partners to strengthen Utility brand presence, consumer impact, andcommercial performance in the marketplace.
• Provide strategic direction for campaign briefs, creative development, channel orchestration, and seasonal execution to deliver cohesive, high-impact consumer experiences.
• Own Utility marketing budget planning and investment prioritization for North America, ensuring resources are aligned to strategic priorities, growthopportunities, and measurable business outcomes.
• Build, mentor, and retain a high-performing marketing team; establish clear priorities, accountability, decision rights, and effective ways of workingacross the Utility marketing remit.

Please note this job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties responsibilities and activities may change at any time with or without cause.

Qualifications

• Bachelor's Degree in Business, Marketing, Communications, Merchandising, or related field required.
• Ten (10) years experience in product marketing, integrated marketing, or GTMleadership roles, preferably in consumer goods, footwear, appareloutdoor, or related categories
• Experience working across DTC and wholesale channels and in aglobal-to-regional marketing structure preferred
• Five (5) years people leadership experience managing managers and/or seniorindividual contributors in a global or multi-region environment.

Any equivalent combination of experience and education which clearly indicates the ability to perform theessential functions of the position may substitute on a year for year basis.

Knowledge, Skills, and Abilities

• Deep understanding of North America consumer behavior, marketplace dynamics, and thecommercial drivers of DTC, wholesale, and retail channels.
• Proven ability to translate global brand positioning and product priorities into differentiated, executable regional marketing strategies that balance global consistency with North Americarelevance.
• Broad and deep expertise across brand storytelling, integrated campaign development, digital marketing, PR, social, influencer, experiential marketing, consumer engagement, and demandgeneration.
• Strong command of wholesale marketing strategy, including account activation, in-store and digital programs, consumer insights, and the levers that influence sell-in and sell-throughperformance.
• Demonstrated ability to build authentic relevance for KEEN Utility within utility and outdoor culture through marketing that drives both brand affinity and sustainable commercial growth.
• Sophisticated business and creative judgment, with the ability to balance consumer insight, brand expression, commercial opportunity, and investment tradeoffs.
• Strong analytical and financial acumen, including the ability to establish meaningful KPIs, assess campaign and channel performance, and translate findings into clear investment and strategicrecommendations.
• Ability to lead through direct reports and influence senior cross-functional partners across Product, Merchandising, Sales, Ecommerce, Creative, and Global Marketing.
• Strong strategic planning, prioritization, and operational leadership skills across complex seasonal go-to-market milestones and multiple channels.
• Exceptional communication, executive presence, stakeholder management, and cross-functional influence skills, including the ability to align diverse perspectives around shared priorities.
• Demonstrated ability to build, develop, and retain high-performing teams; establish clear accountability, decision rights, and effective ways of working in a dynamic, matrixed environment.

Travel Required: Yes, up to 25% of the time

This range represents the low and high ends of this position's anticipated base salary range. The actual base salary will depend on numerous factors such as experience, knowledge, skills, and location. Our base salary is just one component of our competitive total rewards strategy, which includes numerous benefits and perks as well as specific health and welfare benefits.

Why Work at KEEN:

Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, that’s on a mission to create original and versatile products, improve lives, and inspire outside adventure. Founded in 2003, KEEN launched a revolution in the footwear industry with the introduction of the Newport adventure sandal and has donated more than $18 million to non-profit organizations and causes around the world to promote responsible outdoor recreation, including conservation efforts to protect open spaces. KEEN strives to show the world through its products and its actions that a business for good can actually be good for business. By giving back, reducing impact, and activating communities and individuals to protectthe places where we work and play, KEEN puts its values in motion and takes action to leave the world a better place. Fuerst Group, KEEN, and Chrome are equal opportunity employers. We value an inclusive and diverse community. Qualified candidates of all backgrounds are encouraged to apply and will be considered without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.