Director, Omnichannel Marketing

Alfasigma is a privately held global healthcare company founded over 75 years ago in Italy, where it remains headquartered today in Bologna and Milan. The Group operates in over 100 markets spanning Europe, North and South America, Asia, and Africa.

Over three years ago, we embarked on a transformative journey to become a truly global innovative healthcare company with a leading focus on Gastrointestinal (GI) health . We have experienced remarkable growth, nearly doubled our revenues, expanding geographically, and integrating several key acquisitions. We have also evolved our portfolio, expanded into rare and specialty segments, and strengthened our pipeline and people's capabilities.

But our journey is far from complete! In fact, this is just the beginning of a bold new chapter in Alfasigma's history. We are committed to advancing innovation and leveraging our deep expertise to provide better health and a better quality of life for patients and consumers worldwide and expand our reach across diverse markets.

As we continue to grow, we are seeking a Director, Omnichannel Marketing for our Rare Disease team (Intercept subsidiary). This is a hybrid position based out of Morristown, NJ.

Scope of the role:

The Director, Omnichannel Marketing will play a critical leadership role in shaping omnichannel strategy and designing data-driven engagement solutions for LYNAVOY. This leader will define and optimize integrated customer strategies across Hepatologists, Gastroenterologists, APPs, consumers, and patient advocacy partners, ensuring programs are insight-led, measurable, and aligned to business priorities.

This role requires a strategic, analytically rigorous marketer with deep pharmaceutical experience and a strong track record of translating insights into scalable, customer-centric solutions. The ideal candidate brings experience leading/implementing strategy across consumer, specialty care, and rare disease environments, with the ability to operate effectively across complex stakeholder groups in a fast-paced, matrixed organization.

Your key responsibilities:

• Lead the development, activation, implementation and optimization of omnichannel marketing strategies across owned, paid, and earned channels, with a focus on consumers and health care providers

• Design and implement integrated media campaigns leveraging digital, CRM, and web and field platforms to drive engagement across the customer journey and achieve business outcomes

• Partner cross-functionally with Global, Field, IT, Legal, Regulatory, Medical, PR/Corporate Affairs and external agencies to ensure seamless execution and alignment to business objectives.

• Translate advanced analytics, segmentation, and behavioral insights into targeted, personalized engagement strategies.

• Establish test and learn methodologies, identifying and testing hypotheses in channels to establish proof of concept.

• Own and optimize CRM and web solutions to support scalable, customer-centric engagement at key moments of influence.

• Drive continuous optimization through performance measurement, testing, and learning, with a strong bias toward action and delivery.

• Champion data-driven decision-making, ensuring campaigns are grounded in customer needs, behaviors, and preferences.

• Knowledgeable and experienced with key solutions including retargeting, next best action, field suggestions, LLM, machine-learning,

• Manage agency partners and external vendors to ensure excellence in strategy, execution, and operational rigor.

• Contribute to enterprise-wide omnichannel capability-building, sharing best practices and elevating standards across teams.

• Operate effectively within a matrixed environment, balancing multiple priorities while maintaining strong accountability for outcomes.

Who are you:

• Minimum of 10+ years of pharmaceutical or life sciences marketing experience, with demonstrated success in omnichannel strategy, data-driven solution design, and media activation.

• Proven expertise in omnichannel campaign development, media strategy, CRM platforms, and web-based engagement solutions.

• Strong understanding of customer journeys, behavioral segmentation, and data-driven personalization approaches.

• Experience working with analytics teams and translating insights into measurable marketing impact.

• Ability to thrive in fast-paced, highly collaborative, and matrixed environments with both internal and external partners.

• Experience across consumer, specialty, and rare disease marketing is strongly preferred, with demonstrated success navigating complex therapeutic areas and customer ecosystems.

• Agency management experience and direct collaboration with analytics partners strongly preferred.

• Strategic mindset with a strong track record of execution excellence and results delivery.

• Highly analytical, detail-oriented, and outcomes-focused, with a passion for continuous improvement.

Why Join Alfasigma:

At Alfasigma, we foster a culture where the courage to innovate is key to our success.
We offer a competitive salary, comprehensive benefits, and extensive opportunities for professional growth and development.

Our commitment to people and patients is at the heart of everything we do. We value diversity and welcome individuals with unique perspectives and experiences. We believe that open-mindedness, collaboration, and a shared passion for innovation are essential to achieving meaningful progress.

Join Alfasigma and become part of a forward-thinking team dedicated to shaping the future of the pharmaceutical industry.

Compensation & Benefits:

The anticipated salary range for this position is $210,00-275,000k. This represents the anticipated low and high end of the salary range for this position. Actual salaries may vary based on various factors including, but not limited to, experience, skillset, and performance.

The salary range listed is just one component of our total compensation package. Alfasigma US also provides a competitive suite of benefits, including:

• 401(k) plan with company match

• Rewards and recognition program

• Health care benefits (medical, prescription drugs, dental, and vision insurance)

• Short and long-term disability coverage provided

• Plan coverage for domestic partners

• Paid parental leave benefits and adoption assistance

• Tuition reimbursement assistance

• A generous Paid Time Off program that includes 20 vacation days, 11 holidays, 4 personal days, and 2 volunteer days per calendar year

• Numerous well-being and work/life programs

EEO Statement

Employment decisions at the Company are made without unlawful regard to race, color, religion, creed, national origin, alienage or citizenship status, sex (including gender, pregnancy, childbirth or medical conditions related to pregnancy or childbirth), gender identity or expression, sexual orientation, national origin, ethnicity, age, physical or mental disability, legally protected genetic information, marital or partnership status, sexual and reproductive health decisions, military or veteran status, or any other status protected by applicable federal, state, or local law. This organization participates in E-Verify (E-Verify's Right to Work guidance can be found here: ).