Marketing Manager, Performance Insights
VirtualVocations
To enhance marketing performance reporting, the full-time Marketing Manager, Performance Insights will lead the synthesis of data into executive narratives, manage key reporting assets, and collaborate with various teams to drive informed investment decisions in a hybrid work environment. Key responsibilities Lead marketing performance reporting for prospect channels, connecting demand indicators through conversion performance and business outcomes Synthesize channel inputs into executive-ready narratives for senior leadership, including mid-month and end-of-month commentary Create consistency and governance across metrics and reporting cadences to improve decision velocity Required qualifications Experience in performance marketing and reporting Strong ability to translate complex data into clear narratives for executive audiences Proficiency in building and evolving reporting assets and dashboards Experience collaborating with finance, analytics, and marketing strategy teams Knowledge of consumer sentiment analysis and competitive intelligence
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