Customer Marketing Manager

Sia is a next-generation, global management consulting group. Founded in 1999, we were born digital. Today our strategy and management capabilities are augmented by data science, enhanced by creativity and driven by responsibility. We’re optimists for change and we help clients initiate, navigate and benefit from transformation. We believe optimism is a force multiplier, helping clients to mitigate downside and maximize opportunity. With expertise across a broad range of sectors and services, our 3,000 consultants serve clients worldwide from 48 locations in 19 countries. Our expertise delivers results. Our optimism transforms outcomes. About Sia Experience - Marketing Advisory Sia Experience is the end-to-end marketing and customer experience arm of Sia. Agile and collaborative, our Marketing AdvisoryBusiness Line is recognized for delivering high-impact, growth-focused solutions by blending marketing, CX, creative, AI, and deep industry expertise. As strategic partners, The Marketing Advisory team empowers clients across technology, luxury, consumer goods, finance, energy, and more to scale operational excellence and drive brand-led growth through AI- and data-driven strategies. Our teams lead full-funnel marketing transformations—from strategy and go-to-market execution to experience design, performance measurement, and sustainable impact. It’s an exciting time to join us. SiaX has long been the agency behind some of the world’s biggest brands—now we’re expanding, becoming one of the most recognizable names for companies that demand bold, business-driving creative. We’re shaping SiaX into the go-to agency of the future. This is your chance to be part of that growth, working alongside top-tier creatives, consultants and agency leaders to continuously evolve what a modern, full-service agency can be. Opportunities like this don’t come around often—if you want in on the next level, this is it. Contract roles are geared toward independent professionals interested in temporary or project-based work. Project Title: Product Marketing Manager Level: Senior Project Hours: 40 hours per week Rate: $95-$150/hour The exact pay rate will vary depending on a wide array of factors, which may include but are not limited to skills, experience, and location. Location: SF Bay Area, CA. This role requires regular in-person collaboration with client teams in the Menlo Park area. Sia Experience’s Marketing Advisory team is looking for a Seasoned Product Marketing Manager to join a high-impact engagement with one of the world’s leading technology organizations, working at the forefront of AI research and innovation.This is not traditional product marketing, and there is no established playbook. You’ll work closely alongside teams developing and bringing some of the most advanced emerging technologies to market, helping determine how breakthrough AI research, model capabilities, and technical advancements should be positioned, understood, and introduced to highly sophisticated audiences. The work is fast-moving, highly visible, and often ambiguous by nature. You’ll be expected to bring a point of view, create clarity where the path forward isn’t obvious, and move fluidly from understanding complex technical developments to shaping the strategy, narrative, and go-to-market approach around them. For someone energized by frontier technology, zero-to-one challenges, and the opportunity to help define how entirely new innovations enter the market, this is a rare opportunity to do exactly that.The engagement is an example of that model at its most exciting:the opportunity to work at the intersection of AI research, product strategy, and go-to-market while helping shape how frontier innovations are introduced to the world. Our work is hands‑on and high‑impact. This role is for product marketing professionals that want to be close to the technology, close to the decisions, and close to what happens next. What You’ll Do You’ll be embedded within a leading technology client, working directly alongside their research, product, engineering, marketing, communications, design, and cross‑functional teams to shape and execute go‑to‑market strategy for frontier AI innovations. You will: Shape go‑to‑market strategy for frontier AI innovations, developing the positioning, narratives, launch strategies, and execution plans that bring highly technical research and model capabilities to market. Own complex GTM workstreams from strategy through execution, bringing structure and momentum to high‑profile initiatives where the path forward may still be taking shape. Develop a sophisticated understanding of the AI and model landscape, including emerging research directions, model releases, capabilities, benchmarks, competitive developments, and broader industry dynamics. Translate technical complexity into compelling market narratives, connecting what a technology can do with why it matters to researchers, developers, technical communities, industry leaders, and other highly informed audiences. Use market and competitive intelligence to inform strategy, identifying meaningful differentiation and turning insights into actionable recommendations for positioning and go‑to‑market decisions. Partner directly with highly technical teams, including researchers and engineers, to understand evolving capabilities, model evaluations, benchmarks, and technical advancements while they are still being developed. Bring an independent point of view. You’ll be expected not only to synthesize information, but to evaluate it, challenge assumptions, identify opportunities, and recommend how emerging technologies should show up in the market. Lead across functions without relying on formal authority, aligning stakeholders across research, product, engineering, design, communications, creative, and marketing around shared launch strategies and outcomes. Operate effectively at speed, balancing strategic thinking with hands‑on execution as priorities, information, and market conditions evolve. This job description is not intended to beall inclusive. Duties, responsibilities, and qualifications may be added,deleted, ormodifiedat any time based on business needs. Qualifications We’re looking for an experienced product marketer who combines deep GTM expertise with strong technical fluency and exceptional strategic judgment. 10+ years of experience in Product Marketing, Product Strategy, Go‑to‑Market, or closely related work, with significant ownership of complex product or technology launches. Demonstrated experience developing and executing go‑to‑market strategies for highly technical, emerging, or category‑defining products. Strong fluency in AI, machine learning, developer technologies, cloud platforms, technical infrastructure, or another complex technology environment. Direct experience with generative AI, AI models, or AI research is highly valued. Experience partnering closely with product, engineering, research, or other deeply technical teams, with the ability to quickly build credibility and communicate effectively with technical experts. The ability to understand technical capabilities, competitive signals, benchmarks, and market dynamics and translate them into clear positioning and strategic recommendations. Experience developing narratives and messaging for sophisticated technical audiences, such as researchers, developers, engineers, technical decision‑makers, or industry experts. A track record of independently leading complex, cross‑functional GTM initiatives from early strategy through launch and execution. Exceptional written and verbal communication skills, including the ability to synthesize complexity and influence senior stakeholders. Strong program leadership and organizational skills, with the ability to manage multiple interconnected workstreams in a rapidly changing environment. You’ll Thrive Here If You… You’re intellectually curious and genuinely excited by what is happening at the frontier of AI and technology. You’re comfortable entering a situation where the answer is not already known. Rather than waiting for a playbook, you ask the right questions, develop a perspective, and help create one. You can move easily between strategy and execution. You’re equally comfortable evaluating a competitive landscape, debating positioning with senior stakeholders, digging into technical details with an engineer, and driving the many moving pieces required to bring something successfully to market. You’re highly collaborative but independently driven. You know when to bring people together, when to push for clarity, and when to simply take ownership and move. Most importantly, you enjoy environments where the technology, competitive landscape, and priorities are evolving quickly. Pace and ambiguity sharpen your thinking rather than slowing you down. Additional information All your information will be kept confidential according to EEO guidelines. Sia Partners is an equal opportunity employer. At Sia Partners, we are committed to treating all Applicants and Associates fairly based on their abilities, achievements, and experience without regard to race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity, or any other classification protected by law. #J-18808-Ljbffr