General Manager- Construction Equipment Rental Division

Job Details: Job Location: Salinas Legal - Salinas, CA, Position Type: Full Time, Salary Range: $150000.00 - $180000.00Salary/year, Pacific Ag Rentals is seeking an entrepreneurial, results-driven General Manager to build and lead our Construction Equipment Rental Division. This is an opportunity to build a new business from the ground up, with full P&L ownership and the backing of an established, multi-state equipment rental company.

The General Manager will define the go-to-market strategy, build the team and fleet, establish the operating model, and expand the business across a growing regional footprint. The ideal candidate is a builder who combines commercial judgment and strategic thinking with hands‑on execution, financial discipline, and a strong customer focus.

What You’ll Lead

• Strategy & Market Development: Define the go-to-market strategy, including target sectors and customers, service offerings, pricing, branch expansion, and 12- and 24-month revenue plans.
• Full P&L Ownership: Lead budgeting, forecasting, pricing, capital allocation, and performance management for a multi-million-dollar business.
• Fleet Strategy: Build and optimize the construction fleet, including excavators, loaders, lifts, compaction equipment, and related assets. Drive utilization, uptime, maintenance, lifecycle management, and return on invested capital.
• Operations: Establish disciplined, scalable processes for dispatch, inspections, preventive maintenance, repairs, billing, compliance, and customer support.
• Business Development: Build durable relationships with general contractors, subcontractors, and public-sector agencies. Develop programs that drive customer retention, fleet utilization, and profitable growth.
• People Leadership: Recruit, develop, and lead a high-performing team with clear expectations, accountability, and a strong service culture.
• Safety & Compliance: Champion a safety-first operating culture and ensure compliance with OSHA, DOT, EPA, emissions, and applicable state and local requirements.

What You Bring

• 7+ years of experience in equipment rental, construction services, or a closely related industry.
• 3+ years of direct P&L ownership with responsibility for multi-million-dollar budgets.
• A track record of launching, scaling, or materially improving a business unit, service line, branch network, or regional operation.
• Strong knowledge of construction equipment applications, specifications, fleet economics, market pricing, and rental operations.
• Experience using fleet utilization data, financial models, forecasts, and operating KPIs to make sound business decisions.
• Proven ability to recruit, develop, coach, and hold teams accountable.
• Strong executive communication, customer relationships, negotiation, and stakeholder-management skills.
• Valid driver’s license, satisfactory driving record, and ability to meet company insurability requirements.

Preferred Qualifications:

• Bachelor’s degree in business, engineering, supply chain, or related field.
• Experience with RentalMan or another rental management platform.
• Multi-state operating and regulatory experience.

Why Pacific Ag Rentals

This is an opportunity to build a new business platform, select the markets, build the team, influence capital decisions, and establish the operating model. Pacific Ag Rentals brings an established brand, multi-state infrastructure, strong customer relationships, and direct executive support. You will leverage that foundation to build and scale a high-performing construction rental business.

Compensation & Benefits

Pacific Ag Rentals offers competitive compensation and benefits package, including comprehensive health and welfare benefits, paid time off, and retirement benefits.

Location & Travel

The preferred base is Salinas, California, although other regional hubs may be considered. The role requires up to 40% travel to branch locations, customer and project sites, vendor facilities, and industry events.

Pacific Ag Rentals is an equal opportunity employer and is committed to providing equal employment opportunities to qualified applicants and employees consistent with applicable law. For California applicants, information collected and processed as part of your application, including information collected in connection with any job application you choose to submit, is subject to PAR’s California Employment Privacy Policy.